Unleashing A New Era in Marketing and Creativity, ET BrandEquity

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Unleashing A New Era in Marketing and Creativity, ET BrandEquity

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Biscuits AI generated Image

“/>Biscuits AI generated ImageWhenever I think about Generative AI, the first thought that comes to mind is Britannia’s ‘World of Biscuits’ photos that hit the Internet almost a year ago. By leveraging generative AI tools along with smart prompts, Britannia, in collaboration with Schbang, transformed Jim Jam biscuits to resemble the London Eye, reimagined the iconic London Bridge with Bourbon biscuits, and created mouth-watering visual treats of rivers flowing with jam.
<p>Zomato’s Father’s Day special </p> <p>“/><span>Zomato’s Father’s Day special </span>Not just Britannia, many brands are leveraging Generative AI, with the most recent example being Zomato using it at scale. On Father’s Day, Zomato allowed users to add a free personalised video message for their father from Anupam Kher, Boman Irani, or Sathyaraj along with their order.Generative AI is not just a technological fad but a fundamental shift reshaping industries. According to industry reports, Generative AI is set to take centre stage in organisations, already becoming a top priority for marketers. Brands worldwide, including in India, are harnessing Generative AI to enhance creativity, eliminate busy work, create personalised content at scale, and much more. As the technology advances rapidly, brands are likely to explore further innovative ways to leverage Generative AI for business growth.<br /> <img decoding=

  • Published On Jun 28, 2024 at 08:25 AM IST

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