Ultratech Cement wins ‘MarTech brand of the year’ at ET MarTech Awards 2024, ET BrandEquity

An image from ET MarTech awards 2024

“/>An image from ET MarTech awards 2024At the second edition of ET MarTech Awards 2024 hosted by ETBrandEquity, there were a total of 76 winners across 37 segments and categories. With 25 gold, 27 silver and 24 bronze medals, MarTech felicitated and commended the work of brands, agencies and solution providers in the Marketing Technology space.

Gold

Taking a peek at all the gold medals acquired in the Special awards segment, Ultratech Cement and Clevertap won ‘MarTech brand of the year’ and ‘MarTech solution provider of the year’ respectively.

The industry awards were segmented into the 12 categories with following professionals winning gold.

HDFC ERGO and Performics won in the BFSI category.

Neeman’s and WebEngage were awarded in the D2C category.

Swiggy Instamart and RevX triumphed in the e-commerce and quick commerce category.

In the FMCG-Personal Care and Cosmetics category, Haleon/Centrum and Zenith Media achieved a gold.

In the gaming category, Head Digital Works- A23 and CleverTap won a medal.

Disney+ Hotstar was awarded in the media and entertainment (OTT streaming apps) category.

MakeMyTrip bagged a medal in the travel and tourism category.

Moving on to gold medals acquired by professionals in the technologies segment, ReBid won in the adtech platform/ solution and customer data platform categories simultaneously.

Netcore Cloud was awarded in the innovative customer experience management solution category.

WebEngage bagged a medal in the marketing personalisation tool category.

CleverTap won a medal in the marketing automation platform category.

RevX triumphed in the mobile marketing platform category.

Moreover, MarTech development awards were segmented into 14 categories with the following list of winners.

Netcore Cloud won a medal for its ‘BigHaat x Netcore Cloud’ campaign in the use of multi- channel marketing initiative category

In the use of personalization category, Disney+ Hotstar achieved a gold.

Birla White bagged a medal in the use of customer experience platform/tool category.

Haleon/ Sensodyne and Zenith media achieved a medal in the use of social media marketing category

Zomato and CleverTap triumphed in the use of B2C category.

Castrol India and Mindshare India won in the use of data analytics/insight category.

In the use of omni-channel marketing initiative and the use of MarTech for festive/ seasonal campaign categories, DeHaat bagged gold medals simultaneously.

CMI and Technians won a medal in the use of MarTech for regional campaign category.

Full winners list can be viewed here: