Photograph courtesy of NRS
National Retail Solutions (NRS), which provides point-of-sale (POS) and payment acceptance technology to independent retailers, introduced NRS Ecommerce, a POS-synched e-commerce platform.
The service is an add-on available for NRS POS customers and is designed to help independent retailers stay competitive in today’s rapidly evolving market landscape, according to the company.
“NRS Ecommerce and complimentary delivery services have grown with our retail partners and their customers,” said Elie Katz, CEO of NRS, Newark, New Jersey. “We aim to empower retailers with cost-efficient services, enabling them to serve their communities better and compete successfully against larger chains offering delivery and online retail.”
It offers independent retailers the BOSS Local Shopping App, enhancing digital presence by offering customers online shopping from a single platform. Along with the app, NRS provides retailers with a customizable, mobile-friendly branded website that connects to their POS system for order alerts and synchronized inventory management. Whether ordering on the shopping app or the website, customers can select pickup or delivery.
NRS Ecommerce also leverages the NRS Delivery Network, a network of delivery partners that NRS has brought together to provide the same benefits as larger competition at reduced delivery costs for retailers.
BOSS Club Loyalty Programs link loyalty to the POS system, whether a customer is shopping in-store or online. Shoppers can sign up with their phone number and receive a key fob to scan each time they visit the store to receive instant coupon discounts on popular curated items monthly by providing their phone number at the checkout counter or scanning the fob.
They get Loyalty incentives with redeemable rewards and credit points toward future purchases. When shoppers log on to their online account with their phone number, they also receive loyalty with every online purchase.
NRS also offers retailers local search engine optimization (SEO) for less than the cost of a digital marketing agency, according to the company. This service makes a store visible online, enabling customers to find the business on search engines, social media platforms and apps. Customers can more easily search for the physical address, hours of operation, photos and other details, as well as the website URL for online ordering.
With the review service, retailers can better maintain a positive online presence where live agents manage online reviews and respond to customer inquiries.
“In a digital world, our merchants operate physical stores but need an equally important digital store,” said Ari Korman, senior vice president of e-commerce at NRS. “NRS bridges the gap between physical and digital stores, creating a ‘phygital’ environment that maximizes retailers’ chances of success.”
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