Irrespective of how good your app is, if you don’t actively market it, you won’t get the results you want. Therefore, we have assembled a list of strategies that are used by the top mobile app marketing companies and will help you drive app downloads and propel your brand’s success in 2024.
1. Enable Push Notifications:
Employ push notifications as a marketing tactic, as they have the highest open rate compared to other marketing channels. According to a study by E-goi, a whopping 90% of notifications are opened, while emails are being opened at a rate of only 68.9%.
This is the reason it is amongst the favorite techniques for numerous mobile app marketing services. Using push notifications, businesses can inform users about new products, discounts, events, and more.
2. App Store Optimization:
App Store Optimization or ASO is one of the fundamental app marketing strategies applied by the best mobile app marketing agencies in both Play Store and App Store marketplaces. This strategy is used specifically for improving the ranking of your app within app store search results.
This is important for your user journey because even if your campaign generates a large number of clicks to an app store to convert the leads into installs, your app still needs to be well presented on the list. ASO also requires you to utilize keywords just like SEO to help you rank higher on app stores.
3. Create a Landing Page:
Creating a landing page is a critical app marketing strategy that allows your users to learn more about your app on mobile and desktop. Multiple app marketing services will make sure that important information about your app is included in the landing page – the app name, features, links to your app on Play Store and App Store, call to action, and promo video.
4. Target Audience on Social Media:
Social media can help you reach your target audience more easily. Social networks provide you access to important data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements.
Almost every mobile marketing service out there will focus on social media. For example, with Facebook Ads, you can customize advertising as accurately as possible since ads are targeted solely at your potential users.
5. Content Marketing:
Mobile apps are built to resolve certain pain points of users and perform specific functions. And so, there are a number of topics to write about related to your app. For the best mobile app marketing agencies, these topics present a great opportunity to apply content marketing to spread the word about their app.
It involves writing blogs about your app and sharing them on relevant platforms. The range of topics that you can cover related to your app may include the app’s development process, thought leadership articles that talk about the market the app was developed for, and more.
6. Create Viral Video Content:
Videos are undoubtedly the most popular form of content today. You can create videos for YouTube as it’s a powerful tool to spread the word about your product. An effective way to market an app is to create a fun video by playing sensational memes or using famous heroes. In fact, the best app marketing services that are out there will recommend the same and will provide service for it.
If you want to create a promo video, keep it short and to the point. It’s crucial that you focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.
