The competitiveness of the mobile app market is intensifying rapidly, and it is becoming difficult for developers to attract users to their apps. The need for mobile app marketing agencies is reaching its peak, and outsourcing has become businesses’ preferred marketing route. Brand owners seek help from credible sources like MobileAppDaily’s top mobile app marketing agency listings to find the right outsourcing partner.
The mobile app marketing landscape has become extremely technical in nature. From performance marketing to brand-building strategies, the outsourcing partners must have top-notch capabilities. How does a business owner know beforehand about the potential support an outsourcing partner can provide to achieve profitable marketing ROI? Here’s a simple process MobileAppDaily’s editorial experts have shared to empower objectively-backed partnership decisions.
Dedicated Offerings – First Indicator Of Expertise
The marketing agencies listed on MobileAppDaily showcase service offerings that provide relevance, while the percentage allocated provides their overall focus on each service offering. The ideal partner would be the one with 100% allocation to mobile app marketing services, which reflects their niche expertise. If they share their service offering allocations with other services, check if they can add value to your projects whenever needed.
Clients – Served & Retained
The ‘Key Clients’ section shows all the brands a mobile app marketing agency has worked with, which reflects the partner’s prior experience handling similar projects or industries. The industry standard probation period for marketing agencies is 2-3 months. Successfully retaining clients over 3 months in a relevant industry shows that the partner has given enough results to overcome the probation period.
Note – If your agency has shown collaborations with a direct competitor, ensure they are not an active client before signing up for the partnership to prevent conflict of interest.
Client-To-Team Ratio – Often Overlooked But Extremely Critical.
Agencies typically maintain smaller team sizes compared to other outsourcing firms providing software development services . On average, each team resource is allocated to 3 to 4 clients, and the team size grows only when the clientele grows substantially. If the agency has more active clients than an average resource can be allocated to, they may not be able to give enough time and effort to your projects.
Project Size & Average Hourly Rates
The minimum project size clearly states whether the agency would accept or reject a project. A budget just above the minimum project size will only place the client at the lowest priority. As a result, the efforts, time, strategic originality, and many other aspects are not delved into thoroughly to prevent loss-making projects. So, pick the agency that does not match its minimum project size with your maximum budget.
Portfolio – For The Hidden Details
MobileAppDaily’s portfolio section provides in-depth information about a mobile app agency’s capabilities and real-world impact. Brand leaders should always check partners’ portfolios and case studies to identify subtle nuances of their expertise. The challenges they solve, the process they implement, and the results they achieve are objective indicators to build trust in their potential.
In Summary
With 433k+ marketing agencies globally, selecting the ideal partner is more difficult than finding a needle in a haystack. Media houses like MobileAppDaily effectively reduce the time, effort, and resource cost involved in an outsourcing partner’s discovery, research, and finalization process. How you deduce the information provided can help you form a partnership that aligns with your strategy and begins with a built-in confidence backed by objective data.
About MobileAppDaily
MobileAppDaily is a tech media house formed in 2019 to empower tech-driven actions globally. Its editorial team boasts a wide range of content catering to the critical needs of entrepreneurs, startups, scaleups, enterprises, and unicorns. Their website lists over 2000 companies and 10000 apps to help tech seekers find everything they need in one place.
