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Published May 30, 2024 8:00PM EDT
(Photo : Firmbee.com / Unsplash)
Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an optimal way for brands to reach them, as 90% of them respond to a text within 30 minutes of receiving the message.
Text messages feel more personal and less intrusive since customers only receive them when they have given consent. Businesses utilize SMS marketing to send promotions, remind customers of appointments or events, and confirm transactions. Texts reach customers faster, with an average open rate of 98%, proving they are effective means for businesses to engage with their target customers in the digital age.
Ensuring the success of an SMS marketing campaign requires hiring the best professionals. Read further to discover the top 5 best SMS marketing companies of 2024.
(Photo : Mattered)
(Photo : Taken from Mattered LinkedIn page)
Overview
Mattered builds bespoke brand strategies and tailored solutions. They are a strategic partner for businesses of all scales to achieve growth, especially through their SMS marketing services, designed to be cost-effective and scalable, ensuring the best value for investment. Mattered’s team possesses specialized knowledge and experience to implement SMS best practices, ensuring the best possible results for each campaign.
Using data-driven techniques to capture any audience, Mattered ensures each message is relevant and engaging, improving response rates. They have a track record of measurable success across various industries, which signifies their ability to adapt and excel in any scenario. They combine SMS marketing with other marketing channels, like email, social media, and PPC, to create a cohesive marketing strategy that yields a high ROI.
This digital marketing agency blends targeted messaging with nuanced performance analysis to create immediate connections and drive engagement and conversions. Mattered ensures the messages reach the target audience promptly. They tailor their approach according to the brand story and needs of the audience to craft personalized strategies and to drive a business towards its goals with precision and creativity.
Features
Comprehensive Audit
For every service they offer, Mattered conducts a comprehensive audit of the program and platform to draft a game plan with milestones and timelines. They recognize that no two brands are alike, taking the time to deeply understand each unique brand story, market position, and objectives of a business. Summarizing the weaknesses and opportunities gives its experts a clear picture to build a bespoke strategy tailored specifically to the client’s needs.
Personalization & Segmentation Strategies
Clients can target their messages to specific customer groups based on behavior, preferences, and purchasing history through advanced personalization and segmentation strategies, which potentially increase engagement and conversion rates. Employing Mattered for its SMS-managed services means the best execution of these strategies.
Mattered also utilizes AI to predict customer behavior and optimize the timing and content of the messages. The agency has developed their internal AI tool which streamlines the content creation process to produce copies from subject lines and preview tests to ad headlines and social media captions, tailored to the brand’s voice and content needs. Clients receive high-quality campaign ideas and marketing materials perfectly aligned with their goals for SMS marketing.
Continuous Optimization
Mattered can also develop a robust A/B testing strategy and data analysis to improve campaign and automation performance continuously. By experimenting with different elements, Mattered can spot the areas for improvement in the messaging and strategy, thus understanding what resonates with the audience more.
Performance Analytics
The agency analyzes client’s performance on an ongoing basis to measure the success of the campaigns, automation, and overall program performance. They measure success through clear, quantifiable metrics aligned with specific goals like increased traffic or high conversion rates by using advanced analytics tools. By employing a data-driven approach, clients can see the tangible benefits of the collaborations from monthly reports that show the impact of the SMS marketing strategies.
Mattered also holds regular updates and meetings to inform clients of its findings. The SMS-managed services free up their time so they can focus on core business activities.
Reasons to consider:
(Photo : Taken from Wpromote website)
Overview
Wpromotes works with everyone from start-ups to category leaders who are ready to embrace innovative marketing strategies. The company employs an agile and outcome-first approach to create solutions that transform the business. It leverages tech to understand incrementality, forecast with confidence, and predict future opportunities.
Wpromote is an award-winning agency that has been honored as one of the fastest-growing privately owned companies and one of the best places to work. The team behind its success leverages a unique combination of skills, experience, and creative problem-solving to provide the best SMS marketing services to its partners and clients. The company also offers services related to paid media and digital intelligence, keeping brands ahead of the competition in an ever-changing digital environment.
Features
Platform-Expertise
Wpromote maximizes its access to advanced technologies to build an SMS strategy like a personalized text messaging solution called Attentive. The company leveraged its platform expertise to launch and scale a program that would drive engagement, generate revenue, and build loyalty among customers for its client, Country Life.
Combining SMS with email created a seamless customer experience, resulting in 91% life in email subscribers compared to the previous quarter. The client also witnessed high click-through and conversion rates across the SMS campaign and triggered messages within the first 50 days of launching the Attentive-powered SMS program.
Polaris
The digital marketing agency uses Polaris, its proprietary predictive platform, to bring all of its data into one unified source of truth. It can fuel full-funnel growth planning, generate relevant insights, and drive incremental performance. Clients can better understand the target customers and the best way to reach them.
Polaris gives clients access to clean, robust, omnichannel data. It detects unexpected performance anomalies across the KPIs so Wpromote’s experts can move fast to mitigate or maximize impact.
Businesses can also leverage the technology to unlock access to verticalized aggregate data insights from across the company’s client portfolio. Polaris gives them context for setting benchmarks and goals or evaluating performance. It also facilitates the understanding of the creative teams of the media with insights and apps that help them optimize results, like looking across digital channels and the entire funnel to maximize margins.
Flexibility & Agility
The digital marketing agency also builds customized campaigns aligned with the client’s objectives and content requirements. Wpromote utilizes automated content solutions and hybrid content development delivery to achieve speed and scalability without sacrificing quality.
Reasons to consider:
(Photo : Screenshot from Ragnarok website)
Overview
Ragnarok crafts the tools, programs, and cross-channel messaging to help brands achieve lasting customer success. The company also puts considerable, well-spent time into building alliances. It has partnered with MarTech and AdTech leaders to deliver custom client outcomes that improve retention and acquisition, drive loyalty, and grow sales.
Ragnarok also has relationships with leading ESP and SaaS companies that can get messages across multiple channels. The marketing agency creates and fosters the high-value relationships it has to deliver outstanding results for its clients. It boasts industry expertise and 400+ successful implementations of various best-in-breed MarTech tools for 12+ years.
Features
Holistic Approach
Ragnarok employs a holistic approach to SMS marketing, which involves a tailored strategy, cross-channel execution, and design expertise. The marketing agency can provide the technical strategy and expert guidance to support complex use cases and achieve intended outcomes. IT executes the mobile push program across Android, iOS, and all other devices, including web Push. It can also implement the best practices for in-app messaging display across all screens and execution in each marketing automation platform, ensuring the customers engage at critical points and their actions contribute to the KPIs (key performance indicators).
Analytics and Optimization
Ragnarok can also provide the analytics behind the effectiveness and efficiency of marketing efforts and budget allocations. The marketing agency can assess the ROI across all media channels that connect the brand to prospects so a business can gain insight into how a customer discovered the brand. It conducts weekly analysis based on defined KPIs with reporting outputs customized to each business’s unique needs.
Tech Certifications
With 50+ certifications across its partners, the Ragnarok team can support businesses in implementing a modern tech stack, from setup through deployment and into training. The agency can also audit the existing stack to uncover the overlap between tools and indicate those that can be consolidated or deprecated to increase cost savings.
Reasons to consider:
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Tech expertise
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Certified professionals
(Photo : Screenshot from Power Digital website)
Overview
Power Digital offers full-funnel digital marketing services that span the entire funnel, which businesses can leverage to reach their target audience. Operating at the intersection of marketing, consulting, and data intelligence, it is a tech-enabled firm that creates a tailored, integrated strategy that drives reach and revenue for leading and emerging companies.
Features
Dedicated Teams
Power Digital provides dedicated teams consisting of niched experts, an account manager, and a veteran CMO. These professionals have specialized skills and knowledge necessary to maximize return. They can develop an effective SMS marketing strategy that utilizes a systematic and strategic roadmap, ensuring optimal results.
Automation
The tech-enabled firm can launch high-converting campaigns on autopilot. Power Digital leverages automation sequences to hit the audience with the right message at the right time based on their behavior. Businesses can benefit from having SMS and email automation work hand in hand so no channel is dominant over the other, and each customer gets the VIP treatment with dedicated campaigns.
Advanced Segmentation
This SMS marketing agency can tailor messages that resonate with specific customers through advanced segmentation. It can find the optimal communication for every audience by understanding demographic, geographic, and behavioral data. Utilizing tailored messages can increase brand awareness.
Moreover, Power Digital can also harness A/B testing for data-backed strategy. These tests can help businesses determine the best way to structure a campaign and triggered messages, what content to include, etc., to maximize engagement and conversions.
Reasons to consider:
(Photo : Screenshot from Arctic Leaf website)
Overview
Arctic Leaf collaborates with its client’s teams and vendors to consistently deliver effective online experiences. It can fill the gaps through data-backed UX strategies, modern UI design, advanced technologies, and leading third-party platforms. SMS marketing uses a holistic, tailored, and adaptable approach to develop loyalty-based strategies designed for long-term conversions and brand growth.
Features
Campaign Management
This digital agency crafts tailored campaigns from lifestyle content to professional emails, including SMS marketing messages. Arctic Leaf combines targeted campaign strategies with visually appealing designs to make profitable connections. Sending out personalized messages to subscribers drives long-term customer loyalty and consistent growth.
Arctic Leaf creates a detailed content calendar and schedules the messaging in advance, freeing up time and resources for businesses to focus on core activities. The agency works with them to understand the audience, strategize, and design campaigns focused on creating positive customer experiences.
Automation Implementation
Artic Leaf combines industry trends with customer data to develop targeted marketing automation sequences, which are designed to optimize results. The digital agency monitors and tests new flows and methods to garner continuous revenue growth like notifying customers when a best-selling product is back in stock or giving them exclusive discounts on their birthdays.
Reasons to consider:
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Custom and targeted campaigns
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Custom advanced installation for tracking metrics
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Experts in leading e-commerce platforms
Conclusion
In a mobile-first world, businesses can stay connected to customers through text messages. Unlike emails, a text can reach them super-fast and transmit information at the right time, personalized and concise. It is a highly effective and versatile channel for business communications. SMS marketing also supports multiple purposes from alerts and reminders to account confirmations and promotions.
Marketing texts have near-perfect open rates of 98%. Employ the services of the top 5 best SMS marketing companies in 2024 to create effective and results-driven campaigns and expect an increase in customer engagement and conversion rates.
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