This dynamic marketing services firm tailors its strategy and budget to suit various types of businesses, so no client is off limits…
In business today, many companies specialise in their services or the sector they target. Yet, taking a broader scope could produce greater gains, and this is certainly the case with AdlinX Ltd, a dynamic double-threat client services business.
“Our business is split between providing a comprehensive digital marketing service for all business types and generating new leads for law firms,” confirms director and shareholder Mark Carpenter. He has reason to be proud, as Manchester-based AdlinX has gone from a simple startup to a firm with a seven-figure annualised turnover in less than twelve months.
As a company, AdlinX has been through a few iterations. It started as an insurance brokerage specialising in the legal sector and subsequently added a claims generation business to the mix. Then, the final flourish was the development of a “comprehensive” digital marketing agency which services “all business types” and provides first-class web design, social media management, lead generation, SEO and marketing solutions, explains Carpenter.
Usually, a successful business model is defined by either a unique product or service or a best-in-class delivery and customer experience, in the case of AdlinX, it’s a mixture of all.
On the digital marketing side of the business, where its team of marketing professionals boast thirty decades of marketing experience, the business model is “based on sharing the risk with the client,” Carpenter says. “Campaigns are tailored to individual audiences and budgets with low setup costs, enabling clients of all types to test campaigns with minimal risk.”
In a world where digital marketing campaigns are often costly, and therefore more common among larger businesses with greater spending capacity, AdlinX can offer a less risky and more budget-friendly option for smaller firms who are dipping their toes into the digital marketing world, opening up the possibility to attract new and more engaged customers.
However, Carpenter maintains that AdlinX is a company which caters to all types of businesses, regardless of size or spend; “we invite every company, large or small, to join us on our business journey. We promise to listen to your objectives and help you to achieve them effectively and to budget.”
Of course, with the company’s emphasis, particularly on the digital marketing side, on a non-discrimination approach to client size, market differentiation was an initial challenge, but this was overcome by its effective personalised and targeted approach.
This, in turn, has led to a fast-growing number of business customers across the board, and the next challenge ahead, according to Carpenter, is “scaling up the business” to accommodate this rapid-growing interest. “Our business plans are to reach a wider audience with our unique message,” he confirms. This rising client demand is why he is confident about the company’s “growth potential,” which he calls “exciting,” and why he envisions “AdlinX being a top five UK digital marketing agency with a wide and varied loyal customer base,” in the next five years.
So, considering AdlinX’s varied client base and services coupled with an open mindset on what sort of businesses they take on, what leadership lessons has Carpenter learned from running such an enterprise? “Listening carefully to what your customers need and delivering it leads to high satisfaction levels for both clients and staff. Business is there to be enjoyed by everyone.”
So, here’s to AdlinX, a digital marketing specialist which really is here for all sorts of businesses…
