In a crowded job market or industry, having a unique personal brand can differentiate you from others and provide a competitive edge.
Particularly for HR professionals, developing a strong personal brand can help you establish yourself as a trustworthy source of knowledge in areas such as talent acquisition, employee relations, and organizational development. With a well-known brand, you can also attract top talent to your organization, facilitate networking opportunities for valuable professional growth and collaboration, and be a more effective advocate for your organization’s policies, initiatives, and people.
Ultimately, your personal brand can be a powerful tool for addressing complex issues within your organization and driving positive changes in company culture and employee satisfaction. Check out these 13 sessions at the SHRM Annual Conference & Expo 2024 (SHRM24) that can help you define your personal brand, boost your influence and impact, and take your career to new heights. All times are Central time.
Monday, June 24
Navigating Your Career Through Diverse Channels
10:30 a.m.-11 a.m.
Presenters: Sebastian Barr, director of industry engagement at UBS Workplace Wealth Solutions, and Vicky Phrydas, director and equity plan corporate trainer at UBS Workplace Wealth Solutions
Do you often wonder what the next best steps are for your career? Are you looking to re-energize your professional life? Join this panel to explore ways to further your career and learn how to enhance your strengths in ways that reflect trends in the industry.
Empower Your Brand and Influence with AI
12:30 p.m.-1:30 p.m.
Presenter: Roy Abdo, CEO of Digital Revamp LLC
Explore how artificial intelligence-powered tools can enhance your communication skills, enabling you to personalize your messages to connect with your audience on a deeper level. This session will also discuss content strategies that improve your influence in your industry through tailored AI-driven approaches.
Taking Your Expertise to the Stage: How to Find and Book Paid Speaking Gigs
12:45 p.m.-1:15 p.m.
Presenter: Dan Irvin, professional speaker and elite enrollment advisor
Are you looking for ways to grow your influence with your expertise—and get paid to do it? Through paid speaking gigs, you’ll be able to make an impact, build your brand, and reach more people than you ever thought possible. Join this session to learn the five steps of the proven SPEAK Framework.
You’re the CEO of Your Career: What’s Your Vision?
2 p.m.-3 p.m.
Presenter: Nanci Appleman-Vassil, founder and CEO of APLS Group
In this session, identify how your unique blend of career experiences, life lessons, styles of interaction, and workplace strengths can be used to get you from the level you’re at to the level where you want to be. During this workshop, you’ll learn to write your own story and build a road map to your next career destination.
Tuesday, June 25
Lead with Impact: Drive Career and Business Success Through Personal Branding and Influential Leadership
7:30 a.m.-8:30 a.m.
Presenter: Jennifer McClure, CEO and chief excitement officer of Unbridled Talent LLC and DisruptHR LLC
In today’s dynamic work environments, leadership goes beyond titles. Professionals need influential leadership and personal branding to make a lasting impact. In this session, explore the synergy of influence and personal branding and craft a personal brand statement to fuel your career success.
Building Your Personal Brand—Why Starting Now Is Important to Your Future Career!
11 a.m.-noon
Presenter: Claire Stroh, SHRM-CP, manager of managed talent services at Lighthouse Technology Services
Just like most major companies and celebrities, building a brand is one of the most important aspects of excelling in the workplace and advancing your career. This session provides you with the knowledge and information to differentiate yourself from the competition using your personal brand.
Redefine Executive Presence: Lead With S.P.I.C.E.
12:30 p.m.-1:30 p.m.
Presenter: Shayla Atkins, CEO, founder, executive coach, and DEIB strategist at The Atkins IMPACT Consulting Firm
Corporate cultural norms are creating “hidden figures”: brilliant women plateauing in leadership due to the pressures of conforming, perfectionism, burnout, and more. This session emphasizes the power of personal branding to help women redefine their executive presence and challenge the status quo.
Dear “Younger Self”: How to Reframe Negative Outcomes from Being Labeled as “Mistakes” to the Experiences that Make Us Better Leaders and Better People
12:30 p.m.-1:30 p.m.
Presenter: Julie Wright, vice president of engagement at Royal United Mortgage
What if you could go back in time and give career advice to your younger self? Self-reflection is an important component of being an effective leader; each of us has a story to tell. This session follows one woman’s journey as she left a company she’d been at for 18 years to learn valuable lessons in leadership and life.
Find Your Authenticity in Five Minutes
3:30 p.m.-4:30 p.m.
Presenter: Ash Beckham, inclusion activist at Ash Beckham Consulting
Discover how to build authentic communication skills in a safe and supportive environment. Through a combination of instruction and small and large group discussions, you’ll practice the skills to efficiently and effectively tap into your own authenticity and share it in a way that resonates with others.
The Misfit Advantage—Liberate Your Inner Misfit and Thrive
3:30 p.m.-4:30 p.m.
Presenter: Dima Ghawi, DEI influencer at Dima Ghawi LLC
In the workplace, “fitting in” is often seen as desirable—but it can be easy for an employee to feel like an outcast. Through actionable tips and personal stories drawn from the presenter’s experiences as a Middle Eastern woman, you will learn the value of challenging conformity and liberating your inner misfit.
Walk Unafraid: Charting the Course for Emerging HR Leaders Through Data, Trends, and Personality Mapping
3:30 p.m.-4:30 p.m.
Presenter: Kathleen Pearson, global chief talent officer at McDermott Will & Emery
In an era when the only constant is change, HR leaders are the navigators of organizational transformation. This session illuminates how data analytics, trend forecasting, and personality trait mapping can forge HR leaders who drive value and embody the leadership mindset necessary for business growth.
Wednesday, June 26
What Matters Most Now? Reflect, Reframe, Recalibrate to Elevate Your Leadership
10:30 a.m.-11:30 a.m.
Presenter: Rachel Druckenmiller, founder and CEO of Unmuted LLC
The past few years have been a catalyst for many of us to pause, reflect, reinvent, and show up more intentionally. This session lays out strategic questions to help you reframe and recalibrate your personal and professional life so you can unleash purpose, passion, and potential in yourself and others.
Emotional Intelligence: The Science Behind Success
10:30 a.m.-11:30 a.m.
Presenter: Bruce D. Christopher, psychologist, speaker, and humorist at Bruce Christopher Seminars
What are the factors that lead to success in life? In this fast-paced and humorous seminar, explore a new dimension for success and discover the three pillars of emotional intelligence that are highly linked to personal and professional accomplishment.
