By Rajesh Singla
The world became aware of the concepts of Digital Marketing introduced by Google in the late 1990s. The industry had been following almost similar standards in the last 30 years but with the advent of AI, the world is all set to take a major leap. The experience of users is all set for a major transformation. Experiential Etc. is a startup that is looking to tap into this upcoming space.
Experiential Etc. is India’s leading 360° advertising startup, leveraging cutting-edge methodologies such as Experiential Advertising, Augmented Reality, Virtual Reality, and Artificial Intelligence to provide innovative solutions to clients. This company was established in 2017 by CEO Karan Bharadwaj and COO Prashant Pandey.
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Experiential Etc. is revolutionizing the marketing industry with its cutting-edge AI-driven platform, which offers a wide range of solutions designed to enhance customer engagement, drive sales, and optimize marketing campaigns.
Users’ impressions tend to last longer when customers get a look & feel of the product or service. For instance, when a couple plans to get their house designed, if they can get a 3D view of how their house would look beforehand, it will greatly help the users in decision-making. This is the space that Experiential plans to tap into by using technologies like Holonet, AR Filters, Web Games, Virtual Spaces, Liveglass, and Sensor Games to enhance the user experience of looking at things.
With a diverse portfolio boasting over 120 brands, including global giants like Xiaomi, OnePus, RelianceBrands, ShoppersStop, Nerolac, Diageo, Zee Media, and Amazon Prime. Skechers etc The company has also, collaborated with renowned entities like Sony Pix, Sony Pictures, and Hyundai.
Karan Bhardwaj, CEO & Founder at Experiential Etc. said “Our platform is designed to empower businesses of all sizes to harness the power of AI and unlock new opportunities for growth and success.”
Key features of Experiential Etc.’s platform include:
- AI-Powered Customer Insights: Leveraging advanced artificial intelligence algorithms, Experiential Etc. provides deep insights into customer behavior, preferences, and trends, enabling businesses to tailor their marketing strategies for maximum impact.
- Personalized Marketing Campaigns: The platform allows businesses to create highly targeted and personalized marketing campaigns based on individual customer profiles, leading to higher conversion rates and improved ROI.
- Omni-Channel Marketing: Experiential Etc.’s platform supports omni-channel marketing strategies, allowing businesses to deliver consistent and seamless experiences across multiple channels, including social media, email, mobile, and more.
The Indian advertising market size reached INR 667 Billion (USD 8.1 billion) in FY21. The market is expected to reach INR 1,272 Billion (USD 15.5 billion) by FY27, exhibiting a growth rate CAGR of 11.3% during FY22-FY27.
Over the last two years, the revenue of the company has increased from ₹0.37 Cr in FY21 to ₹5.81 Cr in FY23, expanding a CAGR of 297%. The revenue has increased by 80% y-o-y in FY23.
This amazing revenue growth can be attributed to the addition in the client base where Experiential secured contracts with prominent entities such as Adani, Reliance Retail, Jio, One Plus, Samsung, and Asian Paints, with plans to capitalize on these partnerships for improved financial performance. Additionally, the company is currently exploring potential collaborations with Polycab, ONGC, Dell, Godrej, Minute Maid, and Bajaj Finserve.
Conclusion:
In conclusion, the comprehensive review and analysis of Experiential Etc.’s next-generation AI marketing solutions reaffirm the company’s position as a leader in the marketing technology industry. With its innovative AI technology, Experiential Etc. continues to drive meaningful results for businesses seeking to enhance their marketing strategies and deliver exceptional customer experiences. Accredited Investors should consider investing in Experiential Etc. post their investment due diligence.
The author is founder and CEO, Planify
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