Transforming Industries and Boosting creativity

Generative AI – once an experimental tool – has become a driving force for global businesses, reshaping how we work, create, and solve problems. It’s opened doors to innovations we couldn’t have imagined just a few years ago. From more intelligent systems to seamless workflows, generative AI redefines possibilities for companies like ours and the industries we serve.

We’re now entering what industry leaders like Microsoft’s Satya Nadella call the “agentic era.” In this new phase, AI agents augment human creativity across functions such as marketing, finance, and customer service – all while balancing opportunity with responsibility. This isn’t a race to replace humans but a thoughtful evolution where technology enhances human capability.

Reimagining business models

In the agentic era, AI agents are our collaborators designed to perform tasks alongside humans to unlock new possibilities autonomously. Generative AI could automate up to 70% of work hours globally, generating $2.6 trillion to $4.4 trillion in annual economic benefits. This presents an opportunity for leaders to reimagine their organisations, focusing on high-value, strategic activities while AI handles routine workflows. McKinsey’s collaboration with Microsoft to develop AI agents that optimise business processes shows the transformative potential of such partnerships.

Here’s how generative AI is rewriting the playbook for enterprises:

Smarter systems: AI agents automate routine tasks like analysing datasets or predicting maintenance needs, doing things faster and better.

Enhanced decision-making: From generating insights to modelling scenarios, AI tools empower leaders to make sharper, data-driven choices.

Tailored solutions at scale: Generative AI enables businesses to personalise products and services to meet evolving customer demands.

This is more than incremental change – a complete shift approaching everything from strategy and operations to execution.

Amplifying human potential

Talking of creativity, the magic of generative AI lies in its ability to amplify human ingenuity. By automating repetitive tasks, AI allows professionals to focus on innovation and complex problem-solving.

For instance:

  • In product development, AI accelerates the prototyping and testing phases, enabling engineers to iterate designs rapidly and move from concept to market with unprecedented speed.
  • In software engineering, generative AI improves productivity by assisting in code generation, debugging, and optimisation, allowing developers to concentrate on creative aspects of software design.
  • AI-driven simulations and data analysis facilitate groundbreaking discoveries and the development of advanced technologies.
  • In customer experience, AI-powered systems are tailoring interactions at scale, making every customer feel like they’re your only customer.

This partnership between human creativity and machine precision is where true transformation happens.

Balancing opportunity with responsibility

The global generative AI market was valued at $43.87 billion in 2023 and is projected to reach $136.7 billion by 2030, underscoring its transformative potential. Expleo’s report on Integrating AI: Navigating the next wave of business transformation, reveals that 72% of business leaders are already using or planning to use AI technologies within a year. However, this surge in AI-driven creativity also presents challenges.

We can’t talk about AI without addressing the elephant in the room: responsibility. With power comes the need for accountability – especially when dealing with issues like data privacy, deepfakes, and the broader ethical implications of automation. For tech companies like ours, this means:

•  Building trust through transparent AI systems.

•  Empowering people with skills and access to leverage AI responsibly.

•  Driving sustainability by using AI to reduce waste and optimise resources.

AI in 2025 and beyond

The next chapter of AI isn’t just about technology – it’s about people, purpose, and the progress we can achieve together. Generative AI is our catalyst, but it’s up to us to define the story it tells. Will it simplify processes? Yes. Spark bold ideas? Absolutely. But most importantly, it gives us the time and tools to focus on building a better future, one breakthrough at a time.

Authored By: By Phani Tangirala, MD & CEO, Expleo, India

Originally Appeared Here