As a business owner, you already know that getting found online is no easy task. Nowadays, most people turn to Google to find local businesses, so it’s essential to manage and optimize your Google Business Profile. However, this is just one component of the many off-page SEO techniques you need to consider. Thankfully, you can save a lot of time and effort by focusing on the off-page SEO methods that offer the most value for the visibility of your business.
Why Off-Page SEO Matters for Businesses
Reputation and credibility are crucial for gaining prominence in search engines, and we’ve talked about EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) before. Essentially, EEAT is Google’s method for evaluating the quality of content on a website and determining its ranking potential. Factors like backlinks, social engagement, brand mentions and positive reviews all contribute to building a website’s EEAT.
Simply put, if you hope to capitalize on your website’s on-page SEO techniques, you need an off-page SEO plan. Plus, if you want to maintain long-term search visibility, any off-page SEO strategies should be natural. Google does not like link building schemes, and you won’t be able to fake factors like authoritativeness and trustworthiness for long.
Best Off-Page SEO Techniques and the Value They Provide
Keep in mind that Google wants to provide its users with the best possible search results. To demonstrate that your pages deserve top search placements, you need backlinks and mentions from trustworthy, relevant and authoritative sources.
Google Business Profile
An optimized Google Business Profile (GBP) helps businesses get found in the local search results and Google Maps. An active GBP also increases customer engagement with reviews, offers, announcements and more.
Social Media
Social media provides an opportunity to build influence and authority with a target audience. A popular social media account delivers value in multiple ways, including directly building authority status. It also brings practical benefits such as directing traffic to blog posts and videos.
Content Marketing
We recently discussed why technical SEO is a must for optimizing website content. Well, the other part of the battle is developing content that others consider shareworthy. Along with blog posts, you can create infographics, videos and podcasts to earn high-quality natural links.
Brand Mentions
Brand mentions are valuable as they help build authority within your industry. Of course, to achieve a consistent flow of mentions you’ll need to focus on building a brand worth talking about. This process involves everything from producing quality content and staying active on social media to publishing videos, press releases – and creating memorable events.
Listing Management
Top-quality listing management services can help your business gain trust and authority. By getting listed on premium directories, review sites and mapping apps, you signal the legitimacy and relevance of your business.
And do not discount the value-optimized listings on Bing, Yelp and Nextdoor either. Other directories and mapping apps bring in reviews from some of these important listings.
We Offer Top-Rated Off-Page SEO Services for Business Websites
Trust Rocks Digital for expert SEO, web design and listing management services. We help local businesses increase their search visibility and reach more customers. Call (214) 989-7549 or request a website evaluation today.
Lissa Duty
Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.
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