TCL announced its first lifestyle television in North America — the NXTFRAME TV. Merging modern style with customizable artwork, this new series delivers the same powerful picture performance that the brand is known for, along with a collection of masterpieces, to create a stunning image whether the televisions are powered on or off.
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Additionally, TCL and Bang & Olufsen have entered into a long-term licensing partnership to bring “Audio by Bang & Olufsen” to TCL’s premium and high-end model – the NXTFRAME TV Pro.
The TCL NXTFRAME and NXTFRAME PRO TVs feature:
- World’s Thinnest “All-In-One” NXTFRAME TV: Ultra-slim design just 1.1″ deep (1.2″ for 85″), and the built-in chassis allows for simple installation without the need for an external box.
- Ultra Matte Anti-Glare Screen: Features a highly matte anti-reflective screen for a true wall art look.
- Off-White Bezel and Included Light Wood Frame: Features an off-white bezel that blends into virtually any home décor, and comes with a light wood color magnetic frame to quickly and easily change the look.
- Flush Wall Mount: The included Flush Wall Mount is specially designed to hold the NXTFRAME tight to the wall for an elegant look.
- Art Library and AI Art: Comes with a curated Art Library, AI Art capability, multiple matte options, and a personal photo gallery mode.
- QLED Pro – Quantum Dot Technology: Rich, vibrant, and amazingly accurate colors bring images to life.
- HDR ULTRA with Dolby Vision IQ, HDR10+, HDR10 & HLG: Enjoy enhanced contrast, accurate colors and fine details utilizing all the most advanced HDR formats.
- TCL AIPQ™ PRO Processor: TCL’s powerful processor intelligently optimizes color, contrast, clarity, and motion to create images that are a work of art.
TCL NXTFRAME TV
In another industry first for TCL, its newest series delivers the world’s thinnest “All-In-One” NXTFRAME TVs with an ultra-slim design that is just 1.1” deep (1.2” on the 85” version) and a built-in chassis that allows for simple installation without requiring an external box. The NXTFRAME TV features an off-white frame and comes with a light wood colored magnetic frame. The included Flush Wall Mount allows NXTFRAME to blend seamlessly into any home décor for a sleek, elegant look. Driven by its skilled in-house development and vast expertise in display engineering, TCL adds a highly matte anti-reflective screen for true wall art appearance that perfectly showcases the complimentary Art Library, AI Art capability, multiple matte options, and personal photo gallery mode. The Art Library and AI Art effortlessly transform living rooms into personal studios, while TCL’s powerful AiPQ Processor intelligently optimizes color, contrast, clarity, and motion to enhance works of art.
“TCL is an innovator in high quality display technology and is now reaffirming that leadership by introducing the world’s thinnest ‘All-in-One’ NXTFRAME TV. We see a growing focus on home lifestyle, with consumers seeking out televisions that offer advanced picture quality, but also complement the aesthetic of their home,” said Scott Ramirez, Vice President, Product Marketing and Development, TCL. “With its thin off-white bezel, included light wood magnetic frame, matte anti-glare screen, and flush mount wall bracket, TCL’s NXTFRAME TV will accentuate virtually any home decor. Plus, TCL’s advanced AiPQ Processor will help bring digital art to life. The addition of our Pro series, in partnership with B&O, takes NXTFRAME to an all-new level, matching beautiful audio with beautiful design.”
While TCL offers a range of 4K Ultra HD TV models that can satisfy virtually any cinephile or sports enthusiast in the family, its NXTFRAME is the brand’s most flexible QLED model for those focusing on lifestyle and looking to create an elevated gallery setting in their living room. A digital masterpiece that can display a rotation of artwork, from paintings and photographs to drawings and street art, the NXTFRAME TV features TCL’s pre-loaded Art Library with adjustable matting styles for different sizes, finishes, and colors, several static and motion personal photo gallery options as well as a screen saver mode and background music capability. TCL’s AI Art also unlocks unique works of art simply by answering a few questions to customize the options to curate a customized experience.
For more impactful and engaging visual experiences, the powerful NXTFRAME TV will feature Quantum Dot (QLED) wide color gamut technology to provide exceptionally vivid and lifelike picture performance. The stylish model boasts QLED PRO for more accurate color, and HDR ULTRA with Dolby Vision IQ for enhanced contrast, utilizing all the most advanced HDR formats. Its High Brightness+ LED Backlight produces brighter images for enhanced viewing in virtually any room environment.
The TCL NXTFRAME TV is now available in a 55” model (55A300W) at $1499.99 MSRP and a 65” model (65A300W) at $1999.99 MSRP. The 75” model (75A300W) for $2499.99 MSRP and 85” model (85A300W) for $3999.99 MSRP will be available in September. TCL’s NXTFRAME Pro TV will be available in a 55” model (55A300WPRO) at $1999.99 MSRP, a 65” model (65A300WPRO) at $2699.99 MSRP, a 75” model (75A300WPRO) at $3499.99 MSRP and an 85” model (85A300WPRO) at $4999.99 MSRP next month as well. The NXTFRAME movable floor stand and matching table feet will be available at retail in September also, for $699.99 MSRP and $149.99 MSRP respectively.
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