Running a dental practice requires a lot of moving parts, from scheduling appointments to performing cleanings and procedures. It is important for any local dental business to make a name for itself and establish a good reputation in the community so that it can maintain loyal customers and bring new ones in. Along with everything else that goes on in a dentist’s office, marketing the brand is an important aspect of running the practice so that you can continue to do so. Read below to discover the science behind successful dental SEO marketing campaigns.
Technical SEO
When setting up an online presence, creating a user-friendly website is key to generating more traffic to your business. The technical side of SEO includes using specific keywords in your homepage meta description as well as scattered throughout the webpage so that search engines can easily read and understand the content of your website. Taking the time to add these technical elements to your website will help people find it more easily.
Content Strategy
Creating content for your website by adding a blog tab to your main page will help generate more interest in your business. Blog posts with helpful tips for maintaining good dental hygiene or other useful dental information will bring your website up whenever a person searches online with dental questions. This is how search engine optimization, or SEO can help your business move up in a search list. Using SEO for dental offices is a long-term investment that is worth it for company growth and brand reputability. You can hire blog writers as well as create a marketing team that can run your social media profiles to keep your clients aware of your brand.
Another content strategy can include posting about promotions on social media like discounts on first dental appointments or free cleanings on birthdays. These kinds of promotional materials will draw in new customers and reward loyal customers. By producing regular high-quality content, people online will recognize your dental office as an enterprising and reputable business.
Optimizing Local Reputability
Making sure that you are getting your dental office’s logo out there in the community is another great way to add to an SEO marketing campaign. By setting up a detailed Google My Business profile, potential clients can find all they need to know about the services you offer by simply looking up local dentist’s offices in their area.
Another way to get the logo and brand name out there is to place business cards in other local establishments with your website on the front. You can also participate in local events by renting a booth at fairs and handing out swag with your website and logo proudly displayed in bold lettering. Allowing customers to leave reviews on your Google page as well as your website can help boost your reputation and bring new patients in.
Successful SEO marketing does not come down to just one method, but a combination of many actions to make your brand more visible in the community. Just as any other business, dental practices also need to put themselves out there to reach new customers in the digital age.
