Maximize Market Research is expected to reach USD 35.28 Bn. by 2030 growth for the sports drink market through FY30, driven by escalating global health and fitness trends. Europe’s market is expected to witness a nearly 30% increase in demand over the forecast period.
PUNE, India, Aug. 29, 2024 /PRNewswire/ — Over the next five years, the Sports Drink Market is set for substantial growth, driven by the health-conscious consumer segment, the fitness industry, and the rising popularity of sports and athletics. These factors are projected to account for over 80% of market demand, with significant absorption in major countries such as the United States, Germany, China, and India.
Advancements in sports nutrition research and the development of innovative formulations are expected to enhance product efficacy and attract a broader consumer base. Also, the integration of sustainable practices, including natural ingredients and eco-friendly packaging, will align with consumer preferences for clean-label products. Together, these trends will bolster the Sports Drink Market’s growth trajectory and establish the sports drink industry as a dynamic and evolving sector.
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Market Size in 2023 |
USD 27.17 Billion |
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Market Size in 2030 |
USD 35.28 Billion |
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CAGR |
3.8 % |
|
Forecast Period |
2024-2030 |
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Base Year |
2023 |
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Segment Covered |
by Type by Packaging by Distribution Channel by Region |
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Key Market Drivers |
● Growing Health and Fitness Awareness ● Product Innovation and Diversification |
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Key Market Restrain |
● Health Concerns Over Sugar Content |
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Key Market Opportunities |
● E-commerce and Direct-to-Consumer Sales ● Product Innovation |
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Report Coverage |
Market Share, Size, and Forecast by Revenue | 2024−2030, Market Dynamics, Growth Drivers, Restraints, Investment Opportunities, and Key Trends, Competitive Landscape, Key Players Benchmarking, Competitive Analysis, MMR Competition Matrix, Competitive Leadership Mapping, Global Key Players’ Market Ranking Analysis. |
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Sports Drink Market Set for Explosive Growth: Key Trends and Emerging Demands
The global Sports Drink Market, was valued at USD 27.17 billion in 2023, is projected to grow to USD 35.28 billion over the next seven years. Approximately 80% of global consumers have tried sports drinks, and 77% have used energy drinks.
Consumer preferences are driving market supply, with a strong demand for natural ingredients and sustainability. About 69% of consumers are looking for products free from artificial additives. Key sought-after ingredients include real fruit (54%), vitamin D (51%), and added calcium (42%). The focus is shifting towards both physical and mental health benefits, with a high demand for immune support and cognitive enhancement. Sports Drink manufacturers are responding by incorporating cognitive-enhancing ingredients such as omega-3s and botanicals. Also, personalized nutrition is gaining traction, reflecting a trend towards customized solutions tailored to individual dietary needs.
Sports Drink Market: Segment Analysis
The global Sports Drink Market is segmented into Type, Packaging and Distribution Channel. The Type segment includes isotonic, hypertonic, and hypotonic. The isotonic segment dominated the Type segment of the Sports Drink Market in the year 2023 due to its effective balance of electrolytes and carbohydrates, which quickly rehydrates and replenishes energy during intense exercise. This segment’s dominance stems from its broad appeal among athletes and active individuals who seek optimal hydration and performance benefits.
Sports Drink Market: Regional Analysis
In 2023, North America led the Sports Drink market due to its advanced sports culture, high fitness awareness, and extensive marketing efforts by major brands such as Gatorade and Powerade. These brands use prominent athletes in advertising campaigns, sponsor major events, and engage with younger audiences through social media, enhancing visibility and brand loyalty. The region’s strong preference for hydration and performance-enhancing beverages, coupled with significant investments in sports nutrition R&D, supports its market dominance. Robust distribution networks and high disposable incomes facilitate widespread availability and consumption. The presence of key players and innovative products, such as those from Gatorade, Powerade, and BodyArmor, provides to diverse consumer needs. In Canada, increasing fitness activity drives demand, while in Mexico, rising incomes and health awareness are crucial factors, emphasizing the need for regional adaptation and affordability.
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Sports Drink Market: Segmentation
By Type
- Isotonic
- Hypertonic
- Hypotonic
By Farming
- Pet/ Bottles
- Cans
- Pouches
By Distribution Channel
- Online
- Offline
Sports Drink Market Key Players in North America
- PepsiCo, Inc. (USA)
- The Coca-Cola Company (USA)
- Glanbia Plc (Ireland)
- Abbott Laboratories (USA)
- BA Sports Nutrition (USA)
- Monster Beverage Corporation (USA)
- The Kraft Heinz Company (USA)
- Arizona Beverage Company (USA)
- All Sport, Inc. (USA)
- Keurig Dr Pepper Inc. (USA)
Sports Drink Market Giants in Europe
- Red Bull GmbH (Austria)
- Nestlé S.A.(Switzerland)
- Britvic plc (UK)
- Danone S.A. (France)
- Lucozade Ribena Suntory Ltd. (UK)
- Vitamin Well AB (Sweden)
Sports Drink Market Major Players in Asia Pacific
- Otsuka Pharmaceutical Co., Ltd. (Japan)
- Suntory Beverage & Food Limited (Japan)
Maximize Market Research is leading Food and Beverage, has also published the following reports:
Organic Drinks Market: Global Organic Drinks Market size was valued at USD 26.77 Bn in 2023 and is expected to reach USD 37.97 Bn by 2030, at a CAGR of 5.12 %. The rise in health-conscious consumers is driving significant growth in the organic drinks market.
Still Drinks Market: Still Drinks Market is expected to reach USD 7.27 Mn. by 2030, at a CAGR of 9.31% during the forecast period. Rising health concerns, particularly about obesity linked to carbonated drinks among teenagers and young adults, are driving global still drinks market growth.
Global Functional Foods and Drinks Market: The Functional Foods and Drinks Market size was USD 305 Billion in 2023 and is predicted to grow with a CAGR of 6.9% by generating a revenue of USD 486.57 Billion by 2030.
Global Carbonated Soft Drinks Market: The Global Carbonated Soft Drinks Market size was valued at USD 254.32 Bn. in 2023 and the total revenue is expected to grow at a CAGR of 4.7% through 2024 to 2030, reaching nearly US$ 350.76 Bn. Increasing demand for sports and energy beverages, as well as rising health and fitness efforts and a growing fitness and health industry, have all contributed to the global market’s growth.
Global Energy Drinks Market: The Global Energy Drinks Market size was valued at USD 75.08 Billion in 2023 and the total Global Energy Drinks Market revenue is expected to grow at a CAGR of 7.5 % from 2024 to 2030, reaching nearly USD 124.56 Billion. Rising Popularity and Innovation Propel Growth in the Global Energy Drinks Market
Yogurt Drink Market size was valued at US$ 54.83 Bn. in 2022 and the total revenue is expected to grow at 17.5% through 2023 to 2029, reaching nearly US$ 169.56 Bn.
Ready to Drink Cocktails Market size was valued at US$ 871.2 Mn. in 2022 and the total revenue is expected to grow at 10.0% through 2022 to 2029, reaching nearly US$ 1697.72 Mn. by 2029.
Global Ready-to-drink Beverages Market was valued at US$ 109.24 billion in 2023 and is projected to reach US$ 176.57 billion by 2030, growing at a CAGR of 7.1% from 2024 to 2030.
Key Benefits for Stakeholders:
- This report offers a comprehensive analysis of the Sports Drink market, combining both quantitative and qualitative insights. It covers segment analysis, current trends, market dynamics, challenges, and forecasts for the industry from 2024 to 2030.
- Utilizing Porter’s Five Forces framework, the report examines the power of buyers and suppliers, supporting stakeholders in making informed decisions and strengthening supplier-buyer relationships.
- A detailed look at market segmentation covers key opportunities within the Sports Drink sector.
- Major countries within each region are mapped according to their revenue contributions, highlighting their impact on the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
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About Maximize Market Research:
Maximize Market Research is a multifaceted Market Research and consulting company with professionals from several industries. Some industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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