A new study is shedding light on the growing trends of online content creation.
The news comes to us thanks to research published by IZEA that highlighted how many individuals would much rather take part in being an online content creator versus a classic or traditional office job.
Close to 54% of the masses between the age bracket 18 to 60 mentioned how they would be much happier if they got rid of their jobs if they could make a living as full-time social media influencers.
This study included close to 1200 social media users in the US and also explored those who might consider being a digital creator a great profession.
It’s interesting how there was little to no divide in opinions based on generation. Moreover, people of various ages had their say including boomers to Gen Z and many felt it was better to make the leap from classic jobs to content creation.
The CEO of IZEA is speaking about how this is not just a current trend but a clear idea of how such values could reshape our future in terms of work. It also goes to show how plenty of digital apps could reshape classic models for employment.
A whopping 26% of all users who were surveyed mentioned how they consider themselves to be influencers because they spend a lot of time online. Moreover, a huge number of people still struggle with juggling other types of jobs but it was interesting to see how 59% of the majority of influencers spoke about working as a full-time employee.
These are those whose incomes were over the $100K mark and were still soaring with time.
There are so many users on social media apps that continue to attain a huge chunk of followers by sharing plenty of experiences linked to fashion, beauty, travel, and even finance. The platforms are plenty with many having accounts everywhere like Instagram, Facebook, and TikTok.
When they publish viral content, scale their audiences online, and earn funds via partnerships with different businesses, some also take part in affiliate marketing of goods and services and make use of other kinds of income streams. A few quit full-time positions to be a creator and are happy.
A lot of the appeal to being an influencer full-time is the funds that could be produced by generating content for different businesses. On average, the survey showed how many were producing incomes between the range of $100K to $200K in 2023. That’s a major 11% rise from 2023.
This year, we’re going to see more funds pour into this sector, as predicted by one leading US marketing firm as the figures for sponsored content will see a remarkable increase to $8B which is a whopping 16% rise YoY.
We must admit that the industry is not very stable financially all the time. It could go through periods of instability and some full-time influencers were witnessed returning to the corporate world. There was a certain figure of people that enjoyed building skillsets and working alongside teams. And we have to admit, working full-time as a creator is not easy.
It’s actually giving a false impression of glamor than what the reality is and that can be disappointing to some who come with high hopes.
On the user’s end, it’s getting more and more difficult to trust creators as more than 64% would establish a brand’s partnership offer for the sake of money only. So perhaps seeing shouldn’t always be believing, right?
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