With over 30 lines, Rose Marketing UK offers retailers an extensive and sought-after choice of Christmas confectionery.
These include a Snowman and the Snowdog range, a choice of mallow pops, candy floss, hot chocolate snow bombs, toppers and stirrers as well as a selection box containing an assortment of delicious treats like fruit-flavoured fluffy mallows, gummy lollipops, and strawberry-flavoured candy canes.
New for 2024 is a Harry Potter Stamper with Jellybeans featuring all the fan-favourite characters.
Presented in a branded counter display box of 24 x 8g they will retail at £1.39.
Other affordable treats include bags of Chocolate Sprouts 100g RSP £2.39 and Slush Puppie Candy Canes RSP £1.49.
The 2024 collection also features a new Candy Castle Crew’s Christmas range including Fizzy Gingerbread Man, Fizzy Christmas Trees and Fizzy Holly Jolly Mix bags.
The festive treats, some of which are suitable for vegan diets, come in a range of flavours and packed in 90g bags.
They are suitable for impulse purchases and come with a suggested retail price of just £1.
Rose is also offering retailers the Rose Tutti Frutti Rainbow Candy Canes Bucket with 80 candy canes, priced at RSP of £0.40 per unit.
Additionally, the Christmas Jelly & Rock Pops, priced at RSP £1.00 per pack, are designed to feature festive favourite characters like Santa, Penguin and Reindeer.
Finally, Rose has a new Christmas-specific Countertop Stand. This free-standing display showcases a selection of 54 pocket-money priced sweets, including 20 Christmas Dippers – a combination of hard candy and sherbet dip in three refreshing flavours, alongside 12 festive Christmas Tree Lollipops and 24 Santa Liquid Pops, with an RRP of £1.25.
Rose also has products that can be stocked into the New Year. Hot Chocolate Stirrers 30g RSP £1.49 and Hot Chocolate Bombs that amplify the flavour of a favourite chocolate drink are stock lines for Winter. Available singly 24g RSP £1.00 or as a 72g trio pack RSP £3.00.
Steven Watt, CEO at Rose Marketing UK explained how retailers can capitalise on Christmas sales.
“Christmas delivers the biggest sales uplift for confectionery and last year it was the highest performing category showing +17.3% growth. With 97% of households buying confectionery and spending an average of £55 per person over the festive season, it’s vital for retailers to offer a selection of sure-fire festive favourites to really get their tills ringing at Christmas.
“A third of consumers started shopping earlier in 2023 than previous years and it’s likely that this trend will remain this year.
“Not only does it spread the costs of the occasion, but it helps shoppers feel better prepared ahead of a traditionally hectic period.
“Therefore, clear the shelves to create space for Christmas confectionery in October when preparations start to shift into the front of a shopper’s mind.
“By November, it is ‘Operation Christmas’ for many and the ‘Christmas Countdown’ really begins. As well as having sufficient stock in October, it’s important that it remains available until Christmas to cater for those last-minute purchases.
“Display Christmas lines within regular confectionery fixtures and create additional seasonal displays as well. This makes selection easier and boosts impulse purchases. Gondola ends are another way to increase visibility and drive sales.
“With the pressures on the cost of living many households will be looking to cut costs during the festive season. Sharing boxes, sweets and chocolates can evoke memories and bring comfort to festive occasions.
“They are often seen as more affordable indulgences, so it is imperative to stock a wide range of sweet treats to boost that all-important bottom line.”
