Imagine if you could push a button and get a machine to do your marketing for you. Well, according to some in the industry, it’s already becoming a possibility, just a couple of years after the explosive introduction of ChatGPT.
Companies like Strictly.ai are at the forefront of this movement. They believe that the ability to create marketing campaigns from prompts is just around the corner.
“Over the last couple of years, we’ve witnessed tremendous change in the digital marketing space,” the brand says. “It seems like a new tool to help agencies and entrepreneurs comes out every week.”
Part of this development has to do with the sheer versatility of the current crop of AI models. Machines appear to have capabilities nobody expected when first developing them, leading to an explosion of interest and growth in what they can do.
Nowhere is this being felt more keenly than in the marketing world. Digital tools seem to be the ultimate time-saving device, allowing professionals in the space to get more done than they ever imagined possible.
“The ability to push a button and create output for digital campaigns is real,” Strictly.ai explains. “You can enter a prompt and get an AI to do everything from constructing an ad to building a website. Work that previously took days can now be done in seconds.”
Copywriting
Currently, there’s a massive debate in the digital marketing field about the value of AI-written content. Some brands see it as a kind of panacea, allowing them to churn out mountains of information and get ahead on SEO without having to pay writers to do it.
However, others take a different view. While AI content might be grammatically correct, it also lacks originality. Large language models (LLMs) can recreate human intonation, but their output never feels true to life. Their sentences make sense, but it’s missing that human element that makes communication special.
Google seems to stand somewhere in the middle of these two sides of the debate. The search giant and creator of Gemini, one of the most impressive AI tools in the world, says it doesn’t mind AI writing for SEO, as long as content quality doesn’t suffer.
In practice, that means that agencies and businesses should feel free to use AI. But they should also enrich it with original content from a human mind.
For some posts and websites, this means adding context, changing wording, and improving logical progression through ideas. For others, it means using the content as a template and then fleshing it out with rich media.
Whatever the case, it’s clear that AI-generated content is here to stay. While it might not be as exciting as something a human could write, it makes up for it in time-saved.
Website Building
Push-button marketing is also coming for website building (as discussed). Instead of fiddling around with WordPress for days, business owners can generate high-quality output in seconds with the right prompts.
“The ability to build websites from templates has been around for a while,” says Strictly.ai. “What’s changed recently is the degree to which AI is involved. Previously, solopreneurs and entrepreneurs had to specify what they wanted using options. Now, they can type their requests in natural language, getting them results that are closer to what they ultimately want.”
Of course, these websites are also a work in progress. But the amount of editing required is surprisingly low. Most systems understand what users want and need to give them, based on their prompt, industry, and any other information they might have.
Ad Copy
Then there’s ad copy, perhaps the first truly automatable digital marketing task.
Developing copy that converts is notoriously challenging. Hardly any businesses manage it. But with AI, it’s easier. Not only do these tools understand what works, but they can also lay the groundwork for effective experimentation through A/B testing.
“Creating effective ad copy often feels like a dark art,” says Strictly.ai. “The best human writers don’t always know what’s going to work and grab people’s attention. A lot of it is guesswork. But with AI that can leverage huge quantities of data, answers to the question of what type of copy works best will come sooner. These machines can have better first stabs and what it’s like to work and then keep refining their ideas from there.”
Machines are also better at generating vast quantities of ad copy, opening up the possibility of more personalized marketing. They can write hundreds of lines every minute, whereas the same task might take a regular marketer all day.
It’s this approach to ads that’s so exciting for marketers. Not only automating the process but also making it more effective by improving targeting.
Social Media Posting
Posting on social media is another area where AI could potentially shine. While it might not be able to create insightful content every day, it is able to generate more snippets, Tweets, and reels scripts than people can.
It’s hard for businesses to stay on top of social media and everything else they have to do. Many would say it’s impossible. But with a combination of auto-posting tools and AI, many brands can free themselves up to focus on other tasks and avoid social media administration (which can be time-consuming).
But whether these posts will have much of an impact remains to be seen. AI is learning how to write compelling copy for social platforms, but it is still quite a long way away from mastering it yet, so the tech needs more time.
SEO
Lastly, push-button marketing may also be coming to SEO. Software powered by AI is getting better at fixing problems with websites and on-page copy by itself without any human intervention.
Already there are tools that can scan sites and list recommendations and fixes. And some can even take matters into their own hands by resolving problems, such as broken links.
But agent-based AIs could have a larger impact. These pieces of software could potentially do the work of hundreds of SEO professionals under supervision, completing technical SEO tasks on their behalf.
