Moz was originally founded in 2004 and is currently one of the most popular brands when it comes to SEO tools. It offers a complete suite of SEO tools that help website owners and SEO experts boost their traffic through different features, including keyword research, site audits, rank tracking, link building, page optimization insights, etc.
It is widely popular among the SEO community for both its paid and free tools. In fact, its metrics are so respected and widely accepted that it has become a vital criterion for analyzing websites. In this review, we will take a close look at Moz Pro’s extensive features and run various scans to find out its best and worst offerings. We will also cover its pricing plans, free and paid products, and monitor their usefulness in this detailed guide. So, let’s get started.
Moz Pro: Plans and pricing
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Moz Pro offers various plans to suit different audiences and needs. The standard plan, starting at $99 per month, includes keyword research, site audits, and rank tracking for up to 300 keywords.
For those businesses who want to boost their SEO game, the Medium plan is available for $179 per month and includes extra perks such as backlink analysis and improved reporting.
On the higher end, the Large plan is the most comprehensive option, priced at $299 per month. It offers features like on-demand crawl and priority support, making it perfect for advanced SEO users at the enterprise level.
At last, we have the Premium Plan, suitable for large SEO-focused agencies and in-house marketing teams. It will cost you $599 per month for the most advanced features of the software.
Additionally, MozPro offers a 20% discount for annual billing, which gives more value to long-term users. And with a 30-day free trial, users can test the platform risk-free before committing to a subscription.
Moz Pro: Features
Keyword Research and Analysis
Moz offers a very in-depth keyword research and analysis feature. With a vast database of over 500 million keyword suggestions and comprehensive metrics like search volume, difficulty score, and SERP analysis, you can effortlessly identify promising keywords for your projects. The platform’s Keyword Explorer tool is particularly impressive as it provides valuable insights to steer your SEO strategy. Furthermore, by monitoring keyword rankings over time, you can assess the effectiveness of your strategy and make the necessary changes.
Site Audits and Performance Monitoring
Moz’s website checker carefully examines your site, pinpointing problems ranging from major errors to small flaws that can be improved. It looks at crawlability, HTTPS status, and page loading speed and gives you a list of problems ranked by their impact on your site’s SEO. The performance tracker keeps an eye on your site’s condition and alerts you if a new issue arises. This helps you stay proactive while monitoring your website’s progress.
Backlink Analysis and Link Building
Backlinks are the backbone of SEO, and MozPro’s backlink analysis tools are probably among the best in the industry. We’ve used the platform to find really good opportunities for backlinks and check the strength of our current backlinks.
You can even use Moz’s backlink analysis tools to review your link profile, spot and disavow damaging links, and uncover new link-building chances. Similarly, Link Explorer provides details on the strength and quality of backlinks, helping you create a strong link profile.
Rank Tracking and Reporting
It goes without saying how crucial it is to monitor your website’s search engine ranking. Moz Pro stands out in this aspect by providing accurate keyword ranking monitoring, tracking changes over time, and offering valuable insights into your website’s visibility and performance. Additionally, Moz’s reporting functionality shines bright with its customization and in-depth metrics. With this, you can create reports focusing on specific keyword groups, time frames, or competitors.
Moz Pro: Products
Moz Pro
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Moz Pro improves keyword research, site audits, and rank tracking. It provides valuable information about backlink profiles and competitor strategies, along with tools for optimizing pages and creating custom reports. With its extensive keyword database, Moz Pro helps you with strategic planning and prioritizing efforts for maximum return on investment. Plus, its useability goes well with both beginners and professionals, thanks to its educational resources and excellent customer support. Overall, as an SEO tool, it boosts your website’s visibility and drives organic traffic with actionable insights and features.
Moz Local
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If you’re looking for a tool to manage your local SEO and boost your business’s online presence, then Moz Local might be what you need. With this tool, you can create and handle your business listings on Google, Facebook, and other platforms effortlessly. It has many useful features like Continuous Listings Sync, Automatic Duplicate Removal, and Profile Optimization. Moreover, Moz Local offers a Review Management System to track and respond to reviews from one convenient dashboard. It also provides detailed reports and insights to monitor your business’s online performance.
STAT
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STAT by Moz helps you stay ahead of your competition. It gives you detailed information about search engine results and lets you track your rankings daily. With STAT, you can monitor an unlimited number of keywords and competitor sites worldwide. Plus, the customizable alerts help you keep up with the latest trends. Starting at $720 per month for 6,000 keywords, STAT might suit agencies dealing with big projects. With that in mind, you should also consider looking at its other features like tracking local and mobile search results, expert support, and an easy-to-use API.
Moz API
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Moz designed this tool specifically to help out the developers, SEO & PR agencies, enterprise marketing teams, app developers, and mergers & acquisitions professionals. It gives you access to Moz’s huge index of over 44 trillion links. With this API, you can get all sorts of detailed link data, like a number of linking root domains, anchor texts of URLs, and even the number of followed, unfollowed, and external links. On top of that, the Moz API also delivers smart metrics related to Domain Authority (DA )and Page Authority (PA). These metrics help you figure out the value and ranking potential of a domain or brand. What we love about Moz’s API is that it’s really versatile. You can build SEO or inbound marketing tools, add link metrics to websites, or even gather internal intelligence for making important strategic decisions.
Moz Data
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Moz Data offers a wide range of tools, APIs, and custom solutions to enhance SEO and AI models. It includes a large link index and a growing database of keywords and search engine results (SERPs). Along with that, it provides access to over 45.5 trillion links, 8.7 trillion URLs, and over a billion domains.
Additionally, Moz Data offers about 1.25 billion monthly keyword volumes and over 800 million keyword suggestions. Pair this with the insights you get into more than 25 billion historical SERPs and 440 million new SERPs each month, and you’re all set to maximise the output. Digital marketers, AI developers, digital PR experts, and M&A specialists who analyze markets and competitors find such data important for optimizing content and SEO strategies.
Free SEO Products
Moz Pro has a great set of free SEO tools that can help improve different parts of your content strategy. You can use Domain Analysis to see important SEO metrics like Domain Authority and top pages. Plus, you can explore over 1.25 billion keywords with Keyword Explorer to find the right keywords that can bring more traffic to your website. Similarly, Link Explorer gives you access to over 40 trillion links for detailed backlink data. Along with that, the Competitive Research feature helps you understand your competition in organic search.
Moz offers a range of free tools that can take your SEO game to a whole different level. These tools are top-notch when it comes to analyzing links, tracking rankings, scoring keyword difficulty, optimizing local searches, and much more. Let’s take a quick look at the free SEO tools provided by Moz.
- Domain Analysis: Get valuable SEO insights such as Domain Authority (DA), top pages, and more for any domain.
- Keyword Explorer: Discover and prioritize the best keywords for your website using Moz’s extensive keyword database.
- Link Explorer: Uncover content and link building opportunities, and compare your site to competitors for effective link building.
- MozBar: A Chrome extension that allows you to analyze search, social, and page metrics of any website you visit.
- My Online Presence: Evaluate how your business appears on local search engines and directories, and enhance it with Moz Local.
- Free Domain Analysis: Instantly access SEO metrics like top pages, ranking keywords, and competitive analysis for any website.
- MozCast: Keep track of Google algorithm changes and monitor day-to-day fluctuations.
Moz Pro: Interface and in-use
Moz Pro’s dashboard layout may not be as intuitive as SemRush or Ahrefs, but it still lets you assess website performance and identify areas for improvement quickly. Its Menu offers a wide range of features and options, but it is organized and easy to navigate. When you log in, you will find a customizable dashboard that gives you an overview of your projects, key metrics, and direct access to various SEO tools. Meanwhile, when you set up a new project, Moz provides helpful tips for selecting search engines and keywords.
Moz’s suite includes specialized tools for keyword research, link analysis, site audits, and rank tracking, each with a user-friendly interface for managing and analyzing data. Furthermore, it goes on to integrate educational resources into the tool interface, giving you immediate access to learning materials to enhance your SEO strategies.
Moz Pro: Support
Moz offers highly informative resources covering every area of the service. If you’re new to SEO marketing, start with the Beginner’s Guide to SEO. From there, it’s easy to learn more in the SEO Learning Center which has guides available organized around twelve topic areas, or by posting questions in the Moz community which connects you with 500K+ digital marketers.
If you need some more help, you can also contact the support team directly via the help portal through the website. Moz has teams in Seattle and Vancouver, but the hours of operation or the response time is not listed. Unfortunately, there’s currently no option for either direct phone, direct email, or live chat support.
Moz Pro: The competition
With many platforms focused on a certain area of SEO, Moz Pro brings to the table a deep range of functions for keyword and competitor research, SEO crawling, backlink profiles, and more. It’s really one of the most comprehensive services for any company interested in SEO marketing.
Alternatively, this depth does contribute to a steeper learning curve than some others. If you’re new to SEO and especially with relatively small-scale needs, a more targeted and affordable service could be the better option.
Moz Pro: Final verdict
Moz Pro is an excellent SEO tool for businesses looking to enhance their online presence. It offers a wide range of features similar to SpyFu, Majestic, KWFinder, etc. Although softwares like SpyFu may be more user-friendly, Moz Pro stands out with its renowned and valuable metrics, making it a preferred choice for marketers. Plus, its USP is offering many free tools that have created a long-standing reputation of Moz in the SEO industry.
