SINGAPORE – Marketing entrepreneur Jonathan Eg became money-savvy early in life when his parents taught him the importance of making every dollar count.
His family had financial problems when he was growing up, but he drew strength from the hard times.
“These experiences instilled in me a profound sense of gratitude and a strong work ethic. I learnt the value of financial stability and the importance of making wise financial decisions,” notes Mr Eg.
His journey in finance progressed when he developed an interest in investing, even though he majored in electrical and computer engineering in university. The interest was sparked by his first job after university – a role in a family office which gave him hands-on experience in managing a diverse investment portfolio.
Mr Eg then transitioned into the role of product manager at another company, making use of his technical background while developing a keen understanding of product development, user experience and market needs.
“It was during this time that I gained valuable insights into how to bring innovative products to market and manage cross-functional teams effectively,” said Mr Eg, saying that he then became interested in the advertising and marketing industry.
That eventually led him to co-found marketing start-up Partipost, which specialises in serving influencers who have smaller followings than the big names but still have clout in the market.
“Traditional influencer marketing often overlooks smaller influencers who, despite having fewer followers, possess highly engaged and loyal audiences,” notes Mr Eg, who is the firm’s chief executive.
“Our platform connects brands with these nano and micro-influencers, enabling authentic and relatable marketing campaigns that resonate more deeply with consumers.”
Partipost, which was started in 2016, operates in Singapore.
He also developed a passion for investing in innovative start-ups, recognising their potential for growth and the impact such ventures can have.
Mr Eg and his wife live in a three-bedroom condominium in the Holland Road area.
Q: What is in your personal portfolio?
My investing strategy is a diversified approach that includes a combination of equity indexes, forex trading and investments in small businesses and start-ups.
The ratios change over time, but generally, 10 to 20 per cent of my portfolio is in start-up investments, 20 to 30 per cent in foreign exchange and the rest in equities.
This multifaceted strategy allows me to balance risk and potential returns, leveraging the stability of equity indexes and the dynamic opportunities in forex and entrepreneurial ventures.
Investing in start-ups, particularly, resonates with my passion for innovation and supporting emerging businesses, fostering growth and development within various industries.
This approach not only provides a robust investment portfolio but also aligns with my broader vision of contributing to economic progress and entrepreneurial success.
