MBA in Marketing Online – Lead in Advertising & Sales

MBA in Marketing Online Program Overview

Learn how to maximize market potential or brands and businesses when you earn your Master of Business Administration (MBA) in Marketing from Southern New Hampshire University.

Marketing is about more than selling a product. It’s about creating a lasting relationship between a brand and a consumer. As such, it can be one of the most powerful tools there is to drive business – not only today, but in the future.

SNHU’s MBA is one of the most affordable master of business administration programs in the nation at only $18,810 in total tuition. And in about a year, you could not only get an MBA, but also earn embedded, industry-recognized credentials to help build your resume and strengthen your personal brand along the way.

The program’s coursework – revised in 2021 – can help you understand how to attract buyers of all demographics and use your expertise to meet business marketing objectives. Classes help you develop skills around emotional intelligence and critical thinking to better understand target consumers.

Career Outlook

In the coming years, marketing managers continue to be in demand, as organizations use marketing campaigns to maintain and expand their market share.

The revised MBA in Marketing online program is designed to advance your career in agency or corporate marketing, advertising and sales positions.

After completing your master’s program, you’ll be prepared for many types of senior positions — plus, you’ll be armed with specialty marketing knowledge and an understanding of how to appeal to your customer base.

Faced with a truly global marketplace, companies continually seek new ways to make their products and services stand out in a crowded market and connect with consumers. With the recent increase in use of social media platforms to promote companies’ brands, products and services, employees with expertise in the latest marketing trends will be especially valued.1

That’s why SNHU’s MBA in Marketing was revamped in 2021. Designed to help you learn business skills across segments, but also those specific to marketing in the program’s core courses, including learning modern, key brand elements, applications of market research and audience identification, as well as how to build strategy across channels.

Plus, recruiting for MBA grads is still high. Even mid-pandemic 2020, the Graduate Management Admission Council (GMAC) noted that 89% of recruiters it surveyed still planned on hiring MBA grads in 2021.2

Terrell Wong ’19 is one example of a graduate who has seen success since earning his marketing MBA. Wong initially joined LA Galaxy as a coordinator in the ticket sales division. Today, he’s a manager on the Galaxy’s partnership activation team. Wong says his MBA has given him a better understanding of business.

“It’s starting to click a little bit more, and you take a more in-depth look at organizations you’re working with,” he said.

A focus in marketing with a foundation in business can help open up many different doors to your future. Whether you’re looking to join forces with an established corporation or use your talents to help build a startup from the ground up, you’ll be positioned to take the next step of your career.

What SNHU Students Are Saying

Michael Krupa ’20

“Earning my MBA in Marketing was not only a huge personal accomplishment, but one that comes with a number of professional benefits as well. Knowledge is power, and the more you learn, the more of an asset you become to any organization.”

Courses & Curriculum

With an overhaul in 2021, the online MBA program has features that can benefit all business students.

The marketing MBA program is now made up of 7 core classes and 3 concentration classes – allowing you to finish your program in about a year should you attend full time.

In your business core, you’ll study topics like leadership, strategy and innovation. But unlike other MBA programs out there, all topics are weaved throughout the courses so that more business practices come together at once – giving you an efficient MBA experience.

With the MBA program, one course you – as a marketer – might be particularly interested in is the Optimizing Brands class.

Here, you’ll learn how to balance brand management with impactful marketing strategies. You’ll also study the key brand elements of identity, trust and building habit-forming brand experiences. Throughout the course, you’ll get hands-on experience as you develop a marketing strategy for an organization, applying skills you’re building like market research, target market identification, customer trends in the marketplace and ethical considerations.

You’ll find that you’ll gain that real-world experience throughout your business core. The curriculum now features scenario-based learning activities throughout the program. You’ll “live” in an interactive storyline, meaning you’ll be assigned a situation that needs a solution. Then you’ll work your way through it by using what you’re learning in the classroom – skills like critical and creative thinking, problem-solving skills, or disciplinary and interdisciplinary knowledge.

You then have 3 concentration courses in your program. Each explores a different area of marketing, helping you build a toolkit of skills you can successfully apply in the real world:

• Promotions Management addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts and the role of ad agencies.
• Consumer Behavior and Marketing investigates psychological, sociological, economic and anthropological influences – both theoretical and research based. Applying these principles, you’ll then learn how to design effective marketing strategies and ultimately a fully-fleshed out marketing plan.
• Brand Management helps you develop an understanding of the theories, models and strategies that enable an organization to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models.

For Michael Krupa ’20, the Brand Management course functioned as a perfect capstone to the MBA in Marketing.

“Brand Management was the class that stood out to me the most,” Krupa said. “The course taught me so much about the various levels of branding, what a brand truly is and how it is so much more than a logo and colors.”

The assignments and hands-on learning format, he said, helped him connect the dots and extract deeper meaning from the material.

“While the readings, discussions and assignments were exciting, my instructor was also engaging,” Krupa said. “Ultimately, I learned that successful branding can truly define the personality and unique identity of an organization.”

Should you be interested in learning even more about marketing beyond your MBA, you could also pursue a graduate certificate beyond the standard degree program. This allows you to list another significant credential on your resume with minimal additional coursework. If you chose to earn your marketing graduate certificate, you could enhance your marketing know-how and add an additional credential to your resume with just 2 extra courses.

Don’t have a business background? No problem. Our MBA is accessible to everyone. Interested students must have a conferred undergraduate degree for acceptance, but it can be in any field. Those without an undergraduate degree in business or a related field may be asked to complete up to 2 foundation courses to get started. These foundations cover essential business skill sets and can be used to satisfy elective requirements for the general-track MBA. With foundations, the maximum length of your online MBA would be 36 credits.

Attend full time or part time. Students in the MBA have the option to enroll full time (at 2 classes per term) or part time (with 1 class per term). Full-time students should be able to complete the program in about 1 year, while part-time students could finish in about 2 years. Our SNHU students are busy, often juggling jobs, family and other obligations, so you may want to work with your academic advisor to identify the course plan that works for you. The good news is, you can switch from full time to part time and back again as often as you want.

Tuition & Fees

Tuition rates for SNHU’s online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Tuition rates are subject to change and are reviewed annually.
*Note: students receiving this rate are not eligible for additional discounts.

Additional Costs:
Course Materials ($ varies by course). Foundational courses may be required based on your undergraduate course history, which may result in additional cost.

Originally Appeared Here