What if I let you in on a little secret? What if I told you that I use AI from time to time?
It’s not a confession or something to be ashamed of. AI has revolutionised the marketing landscape and offers marketers a helpful tool to streamline their workflow and enhance their content.
Now, I’m not lazy with AI, and I don’t just ask it to do my job for me, but it can be helpful in idea formation.
The problem with AI is that some people are lazy with it and use it to compose all their content simply by copying and pasting the words into their blogs, campaigns, and social posts. And you can spot it a mile off.
On LinkedIn, you see AI being used a lot, but not in a good way. You can spot the posts where someone has just taken the entire text block, and it looks awful.
And don’t get me started on the comments?!
Image credit: www.linkedin.com/posts/ben-pines-60380410
In a recent article published earlier this month by Channel Eye, over 18 million people in the UK have now used Generative AI, according to new findings from Deloitte’s 2024 Digital Consumer Trends research, based on a survey of 4,150 UK adults aged 16-75.
So, if 18 million people have already cottoned onto the idea and benefits of using AI in their role, isn’t it time for you to do so, too?
AI in content creation
AI is an excellent tool for brainstorming content ideas. Think LinkedIn posts, advertising campaigns, and email copy – you get the picture. AI-powered tools like Jasper can assist in writing marketing content, including captions, social media posts, email copy, and even blog copy.
AI in data analytics
If you’re a data fiend and love analysing data, AI can help you transform complex and large data sets to provide actionable insights. It can help you identify trends and patterns in customer behaviour, allowing you to tailor your marketing strategies accordingly.
Image credit: www.visier.com
AI in personalisation
Did you know you can also use AI to enhance your customers’ experience? You can use AI to personalise marketing messages. Create targeted campaigns that resonate with your audience.
AI-powered chatbots can offer personalised customer support and recommendations based on customer behaviour and preferences.
Image credit: www.blog.hootsuite.com
AI for content
You can use AI to help improve the performance of your content. It can help you to understand which keywords to include in articles, blogs or social posts. For instance, AI-powered tools like Surfer SEO can help identify opportunities for content optimisation, understand which keywords to include in articles, and gain insights into the ideal article structure.
I also use AI to help me with my post content for LinkedIn.
For example, I’ll use simple prompts like:
- Finish writing this post for me
- Give me ten reasons why [topic] matters.
- Please list five similar things to this [topic].
Need to be more organised? Use AI as a meeting assistant
AI can enhance productivity. AI-powered meeting assistants like Fireflies.ai can make meetings more productive by tracking them, recording conversations, transcribing them, and sharing important information with teammates.
I actually use Fathom to join my Teams and Zoom meetings. It’s super useful and acts as my note-taker. At the end of each meeting, it generates a summary document that I find super useful to highlight my conversations’ key points and topics. My clients also appreciate the handy Word document download that I create from it to share with them just minutes after the meeting has ended.
Why not try it out at your next meeting, it’s free to use!
Overcoming the stigma of using AI
Some people may view the use of AI as a cop-out or a sign of laziness. However, AI is simply a tool that can help marketers streamline their workflow, enhance content creation, and personalise their messaging. It is not meant to replace human creativity or effort but to augment it. By embracing AI, you can focus on higher-level tasks and create more impactful content that resonates with your audience.
I hope I’ve helped build a case that AI can be helpful to you and your role. It shouldn’t replace your thoughts, creativity, or hard work but rather complement it.
