October 16 2024, 2:58 pm | | No Comments
London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, has unveiled all of the winners and finalists from Australia and New Zealand.
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Says Barbara Levy, president of LIA: “Both Australia and New Zealand were honored with two Grand LIAs each. Giving them a total of four Grand LIAs from 29 categories in the show. That is a very impressive number! Every year, Australia and New Zealand showcase the best work that gets people talking, not just now but for years to come. Well done to our Antipodean Winners!”
This year the juries awarded 2 Grand LIAs to companies in Australia. Additionally they were awarded 6 Gold, 7 Silver and 18 Bronze Statues and attained 7 Finalists. New Zealand took home 2 Grand LIAs, 8 Gold and 4 Silver Statues.
The Monkeys, Part of Accenture Song, were awarded the Music & Sound Grand LIA for “Play it Safe” created for the client Sydney Opera House. They were also awarded a Gold and a Bronze for the same piece of work:
Grand LIA for Music & Sound for Sydney Opera House titled “Play it Safe”
Gold – Music & Sound – Original Music with Lyrics for Sydney Opera House titled “Play it Safe”
Bronze – Branded Entertainment – Music Videos for Sydney Opera House titled “Play it Safe”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile”. In addition to the Grand LIA, Revolver were awarded 2 Gold and 2 Bronze Statues:
Grand LIA for Production & Post-Production for Telstra titled “Better on a Better Mobile Network”
Gold – Production & Post-Production – Direction Campaign for Telstra titled “Better on a Better Mobile Network Campaign”
Gold – Production & Post-Production – Stop-Frame Animation Campaign for Telstra titled “Better on a Better Mobile Network Campaign”
Bronze – Production & Post-Production – Direction for Channel 4 titled “Considering What”
Bronze – Production & Post-Production – Performance/Casting for Sydney Opera House titled “Play It Safe”
The inaugural Direct Grand LIA was awarded to Colenso BBDO, Auckland for Skinny Mobile “Skinny Phone It In”. Additionally, Skinny Mobile was awarded 4 Gold Statues by three different juries.
Colenso BBDO were also awarded the Billboard Grand LIA for their client PEDIGREE “Adoptable. By PEDIGREE.”, this work also won 4 Gold and 4 Silver Statues awarded in five different categories. In total they brought home 14 Statues to New Zealand:
Grand LIA for Billboard for PEDIGREE titled “Adoptable. By PEDIGREE.”
Grand LIA for Direct for Skinny Mobile titled “Skinny Phone It In”
Gold – Billboard – Corporate Purpose/Social Responsibility for PEDIGREE titled “Adoptable. By PEDIGREE.”
Gold – Audio & Radio – Consumer Campaign for Skinny Mobile – Skinny Phone It In Campaign titled “Lawyer”, “Dairy”, “Strip Club”
Gold – Billboard – Home Products for PEDIGREE titled “Adoptable. By PEDIGREE.”
Gold – Billboard – Utilities for Skinny Mobile titled “Skinny Phone It In”
Gold – Direct – Craft – Copywriting for Skinny Mobile titled “Skinny Phone It In”
Gold – Direct – Out of Home – Instore and Transit for Skinny Mobile titled “Skinny Phone It In”
Gold – Non-Traditional – Direct Marketing for PEDIGREE titled “Adoptable. By PEDIGREE.”
Gold – Transformative Business Impact – Commercial Transformation: Purpose for PEDIGREE titled “Adoptable. By PEDIGREE.”
Silver – Direct – Good and Purpose for PEDIGREE titled “Adoptable. By PEDIGREE.”
Silver – Direct – Out of Home – Instore and Transit for PEDIGREE titled “Adoptable. By PEDIGREE.”
Silver – Non-Traditional – Corporate Purpose/Social Responsibility for PEDIGREE titled “Adoptable. By PEDIGREE.”
Silver – Print – Consumer Campaign for PEDIGREE – Don’t Judge, Adopt. Campaign titled “Sunglasses”, “Prom”, “Yearbook”
Additional Winners from Australia include (in alphabetical order):
Alt.vfx, Brisbane
Bronze – Production & Post-Production – CGI Animation for Telstra titled “Hello Christmas”
Bear Meets Eagle on Fire, Sydney
Silver – Design – Craft – Art Direction Campaign for Telstra titled “Better On A Better Network (Compilation 26 spots), Making of Film”
Silver – Design – Craft – Copywriting Campaign for Telstra titled “Better On A Better Network (Compilation 26 spots), Making of Film”
Silver – TV & Cinema – Consumer Campaign for Telstra titled “Better On A Better Network, Making of”
BRING – Universal Music for Brands, Sydney
Bronze – Music & Sound – Original Music with Lyrics for Coke Studio titled “Takeover”
The Editors, Sydney
Gold – Production & Post-Production – Editing for Telstra titled “This Is Footy Country”
Exit Films Australia, Sydney
Gold – Production & Post-Production – Direction for Telstra titled “This is Footy Country”
FINCH, Sydney
Gold – Health & Wellness-Craft – Music Adaptation – Instrumental for The Brain Cancer Centre titled “The Public Diagnosis”
Silver – Production & Post-Production – Direction for TAB titled “Our Sport Is Sport”
Silver – Production & Post-Production – Editing for TAB titled “Our Sport Is Sport”
Silver – Health & Wellness-Craft – Direction for The Brain Cancer Centre titled “The Public Diagnosis”
Bronze – Health & Wellness-Craft – Editing for The Brain Cancer Centre titled “The Public Diagnosis”
Bronze – Production & Post-Production – Direction Campaign for Pepperstone – Don’t Be Fine With It titled “Tennis”, “Suits”
Howatson+Company, Sydney
Bronze – Audio & Radio – Sound Mixing for Mastercard titled “TOUCH”
Bronze – Music & Sound – Experiential Use of Music & Sound for Mastercard titled “TOUCH”
Finalist – Audio & Radio – Sound Design for Mastercard titled “TOUCH”
Finalist – Audio & Radio – Sound Editing for Mastercard titled “TOUCH”
Finalist – Branded Entertainment – Entertainment – Audio for Mastercard titled “TOUCH”
Kwpx&partners, Perth
Bronze – Online Film – Political for Western Australian Police Union titled “Cop Enough”
Level Two Music, Melbourne
Bronze – Music & Sound – Use of Licensed Music for Telstra titled “This Is Footy Country”
M&C Saatchi
Bronze – Creative Use of Data – Data Visualization for Minderoo Foundation titled “The Plastic Forecast”
Finalist – Integration – Public Service/Charity/NGO for Minderoo Foundation titled “We Are The Warning”
Matt Pitcher, Perth
Bronze – Production & Post-Production – Performance/Casting for Western Australian Police Union titled “Cop Enough”
Ogilvy Australia, Sydney
Silver – Integration – Creativity in Commerce for KFC Australia titled “Kentucky Fly”
Bronze – Digital – Mobile Advertising for KFC Australia titled “Kentucky Fly”
Bronze – Direct – Digital for KFC Australia titled “Kentucky Fly”
Finalist – Creative Strategy – Retail for KFC Australia titled “Kentucky Fly”
Rumble Studios, Sydney
Bronze – Music & Sound – Sound Design for ROLLiN’ titled “Smooth”
Sonar Music, Sydney
Finalist – Music & Sound – Original Music – Score for Hospitals United For Sick Kids titled “Blip: Lightyears from Home”
Special, Melbourne
Bronze – Creativity In B2B – Corporate Purpose/Social Responsibility for Shift 20 Initiative
TBWAMelbourne, Melbourne
Bronze – Design – Editorial Design for Who Gives A Crap titled “Winnie-The-Pooh: The Deforested Edition”
Thinkerbell, Melbourne
Finalist – Integration – Direct Marketing for BINGE Originals titled “Scene Scents | A BINGE Innovation”
In total, 935 LIA Statues awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists across 29 categories.
To View All the Winners & Finalists:
Of The Year Awards will be announced 4th November.
Read Some of the Comments from LIA’s Elite Jurors
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light’s Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC’s Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR – Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen’s Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness – Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light’s Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen’s Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention – The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWAHealth Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWAHakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald’s Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers – Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
