The new AI marketing analytics platform by Leeds-based firm has debuted at Web Summit 2024, Lisbon.
- ASK BOSCO offers instant insights with a user-friendly reporting suite for marketing agencies.
- A recent study reveals 75% of marketers seek better reporting, prompting this innovative solution.
- The platform addresses data fragmentation, promoting informed decisions and efficient reporting.
- AI-powered tools provide customisable dashboards ensuring optimal returns on marketing investment.
The much-anticipated AI marketing analytics platform by a Leeds-based firm has made its debut this week at the prominent Web Summit 2024 in Lisbon. This platform, known as ASK BOSCO, is designed to cater to retailers, brands, and marketing agencies by providing them with a sophisticated AI reporting suite that promises instant insights and full customisation to meet diverse business needs.
Research conducted by ASK BOSCO highlights a significant challenge faced by marketers today: a remarkable 75% have reportedly parted ways with agencies due to inadequate reporting methods that fail to provide clear, actionable insights. This underscores the pressing need for a solution that offers transparency and drives growth by making data more accessible and actionable.
ASK BOSCO’s suite tackles critical issues prevalent in the marketing industry, particularly data fragmentation and inefficient reporting. The platform’s design empowers users across various levels to make informed decisions quickly, thus eliminating the barriers erected by chaotic data management that often hampers growth. Notably, the suite includes features such as a unified dashboard, customisable reports, over 70 pre-built reporting options, and AI-driven search functionality.
Businesses stand to benefit immensely from the AI-driven insights provided by ASK BOSCO. The platform’s capabilities allow users to optimise performance across all marketing channels, ensuring that every pound, euro, or dollar invested yields the maximum possible return on investment. Through its customisable reports, businesses achieve greater transparency, a factor that significantly strengthens the relationship between agencies and their clients.
Statements from John Readman, the Founder and CEO of ASK BOSCO, shed light on the platform’s transformative potential. He remarks on the considerable time wasted by companies navigating through disorganised data using multiple platforms like Google Analytics, Meta, and Shopify. By centralising all essential metrics within a single platform, ASK BOSCO offers customisable options tailored to specific business needs, encompassing areas like SEO, PPC, and eCommerce. The platform’s potent AI search functionality empowers users to pose questions in plain language and receive immediate, actionable insights without the need to sifting through cumbersome spreadsheets and disparate dashboards.
ASK BOSCO’s launch marks a milestone in AI-driven marketing solutions, offering clarity and efficiency.
