Kuaishou Technology (together with its subsidiaries and consolidated affiliated entities, hereinafter referred to as “Kuaishou” or the “Company”), a leading content community and social platform, made its first collective debut of AI models at a forum hosted on July 6th, titled “New AI • New Applications • New Ecosystem” (the “Forum”), as part of the 2024 World Artificial Intelligence Conference (“WAIC”). During the Forum, Kuaishou showcased its comprehensive AI model matrix, including advanced functionalities for its video generation model “Kling” (可灵) and image generation model “Kolors” (可图), among others.
At the Forum, the third upgrade of Kling was released following the release of the image-to-video and video extension functions within the past month. Kling is now accessible via web portal. Together with the high-definition version of Kling, the new features unveiled at WAIC include start and end frame control and shot control capabilities. Additionally, the duration for single text-to-video generation for creators has been extended to 10 seconds. Kolors has been officially open-sourced to foster industry vitality and build a more prosperous text-to-image model community ecosystem.
AI technology innovation has always been the driving force behind Kuaishou’s development, covering multiple areas such as content creation, understanding, and recommendation while also continuously advancing the smart operation level of Kuaishou’s commercial ecosystem. Mr. Gai Kun, Senior Vice President of Kuaishou and head of the User Growth and Operation Business and Community Science Line, stated, “Kuaishou will remain committed to investing in AI, vigorously driving technological innovation and bringing users the best AI technology.”
Kuaishou’s AI Models Debut: Reshaping Content Creation, Understanding and Recommendations
Mr. Gai outlined the Company’s AI model matrix, which includes the KwaiYii (快意) large language model, recommendation large model, and visual generation model as key components. These models span content creation, understanding, recommendation and other aspects, playing a crucial role in enhancing Kuaishou’s commercial ecosystem. Notably, the recommendation model, SIM (Search-based Interest Model), with its scale of 10 trillion parameters, is one of the world’s leading recommendation systems. Its next-generation architecture, ACT (Action Transformer), is expected to add hundreds of millions of minutes of daily user time spent on the Kuaishou App, significantly enhancing user engagement and activity.
“We are dedicated to investing in and innovating large model technology to extract true value from real-world scenarios to meet genuine user needs,” stated Mr. Zhang Di, Vice President of Kuaishou and head of the AI Model team. “Through large model technology, we aim to reshape Kuaishou’s business by enhancing understanding, innovating interaction and exploring content generation. In content creation, we will develop a new generation of Artificial Intelligence Generated Content (“AIGC”) creation tools to offer a user-friendly, smart content creation experience. Additionally, we will enhance Kuaishou’s content understanding and distribution system for an improved user experience.”
Drawing on the KwaiYii large model, Kuaishou has developed video script generation, real-time live streaming script generation, and advertising lead customer service, all integrated with digital human technology. These advancements help advertisers produce high-quality video and live streaming content affordably, thereby improving lead conversion efficiency. In June 2024, Kuaishou’s peak daily spending from clients utilizing AIGC marketing materials exceeded RMB20 million, showcasing the enormous commercial potential of large models.
Ms. Liu Xiao, head of Kuaishou’s External Commercialization and AI Products, highlighted the success of nearly 20,000 merchants who have leveraged smart operations using AI model capabilities on the Kuaishou platform over the past six months, resulting in significant returns. In June 2024, compared to January 2024, the number of monthly active AIGC customers increased eightfold, the monthly GMV expanded 64 times, and the platform’s AIGC advertising revenue scale increased 12 times. Ms. Liu emphasized the ongoing empowerment of merchants with new, innovative business tools like Magnetic Creation, Nuwa Digital Human, and Pi Digital Employee. She stated, “We will continue to deepen the application of AI technology in commercialization, constantly innovating and developing to deliver more value for our customers.”
Kling AI Web Version Unveiled, with Advanced Frame and Shot Control Features
Following the introduction of image-to-video and video extension functions, Kling has embraced its third major upgrade within a month. The web version is now officially online. During the Forum, Kuaishou announced a significant upgrade to Kling’s foundational AI model, introducing enhanced high-definition quality as well as new editing capabilities like start and end frame control and shot control. Additionally, the maximum duration for single text-to-video creations has been extended to 10 seconds, marking the longest duration available to ordinary users in the industry for the present.
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