The book, which is expected to come out in early 2025, discusses how education-based marketing will benefit both law firms and clients, as well as restore the reputation of personal injury law.
Lenoir, North Carolina–(Newsfile Corp. – July 25, 2024) – Kenneth Hardison, a lawyer, author, and founder of the Personal Injury Lawyers Marketing and Management Association (PILMMA), has announced that he will be releasing a book that outlines an education-based marketing approach to personal injury law. The book, which is expected to come out in the first quarter of 2025, discusses the various tips and tricks Hardison has learned over the years, as well as why this approach is needed to overcome the negative perception of personal injury lawyers being coined as ambulance-chasers.
After introducing education-based marketing, the book will discuss why and how it works, while providing specific examples. Hardison will also provide 15 different tactics to market a personal injury practice and how to apply them to various situations.
According to Hardison, who has more than 30 years’ legal experience and has built two multi-million-dollar law firms selling them before the age of 52, education-based marketing is important in restoring the dignity and integrity of the industry. This marketing approach also attracts higher quality clients, who are interested in justice and fair compensation for injuries, rather than seeking the lawsuit as a way to make a quick buck. Additionally, whether the potential client decides to hire a law firm or not, the firm has done a service to society by educating the public on their rights.
Hardison has authored several books, most of which deal with personal injury law and legal marketing strategies. In The Mastermind Effect: The Law Firm Owner’s Secret to 10X Growth, he discusses how utilizing mastermind groups’ peer-to-peer mentoring and networking can help firms achieve explosive and exponential growth via learning from other people’s mistakes and victories. Hardison credits mastermind groups with helping him grow his law from $2 million to $8 million in annual revenue in less than five years.
He also wrote several guides to personal injury, such as 7 Fatal Mistakes North Carolina Accident Victims Make, The Nine Myths of the Workers’ Comp Claim, Disability Secrets Revealed, and How To Double Your Chances Of Winning Your Disability Case, and used these as marketing lead magnets for his law firm. From his experience, these guides have led to higher conversion rates, as people are naturally curious and would like to learn more, especially in situations that they are unfamiliar with, such as dealing with a personal injury case.
“I believe that, if personal injury law firms implement even a quarter of the techniques I discuss in my book, they will have a predictable, steady income of leads which, if they handle and convert them correctly, will turn into a lot of new cases,” Hardison says. “The clients will also be of better quality – they’re less likely to be greedy or have unrealistic expectations. Clients love it because they are being treated ethically and with dignity. There’s absolutely a right way of doing marketing for personal injury law firms, and then there’s the wrong way of doing it. I am writing this book to help more lawyers choose the right way.”
Source: The Newsdesk
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