Immersive Fox, which is led by software engineer, entrepreneur and former tech lead at Meta Alisa Patotskaya, has announced the launch of its groundbreaking AI-driven world’s fastest text-to-video AI actor technology in South Africa.
C-suite decision makers, spokespersons, training departments, or marketers can now generate an AI actor or digital clone of a human being, and simply prompt it with paragraphs of text to come to life as a content presenter on screen, using the exact lip-synchronised voice and image, says the company.
Most importantly, the AI actor can deliver the script in more than 50 languages, using the same voice and human replica, giving businesses global reach, says Immersive Fox.
“Immersive Fox’s proprietary technology renders the highest-quality AI actors without the need for internal 3D models,” says Alisa Patotskaya, founder and CEO of Immersive Fox.
“The resolution, realism, range of emotions and expressiveness of our clones surpass industry leaders. Last month, we were the first to launch hand gestures and our upcoming release will include AI-generated emotions ranging from serious to happy,” adds Patotskaya.
“We can generate a one minute of video content in less than a minute (compared to the closest competitor taking more than 10 minutes) and train a new personalised actor in 25 hours with only two minutes of video shot on a webcam, versus the industry practice of 10 days of processing time and 15 minutes of supervised studio recording,” says Patotskaya.
“This gives us a 10-times cost advantage over competing solutions, enabling the creation and distribution of tens of thousands of personalised videos. We can generate one minute of video content in less than one minute, compared to competitors’ average of over ten minutes for the same duration,” Patotskaya adds.
Patotskaya says, “We are the world’s fastest creator of AI actors, thanks to our unique architecture and methodology. Our technology is revolutionising sales and digital marketing, corporate training, coaching and education. By offering unparalleled speed and quality, we empower marketers to create hyper-personalised marketing campaigns and quickly A / B test them to find the perfect advertising video that brings the highest conversion. Our video player enables autoplay preview in the message — across email, social media and ads.”
According to Immersive Fox, video is being used to add more personalised email content through:
- embedding videos
- enhancing SEO, and
- creating captivating social media video posts and ads.
The announcement comes at a crucial time when the marketing industry grapples with the need for high-quality, relevant content and efficient lead nurturing processes, says the company.
In the current digital age, marketers face numerous challenges. E-mail marketing demands high-quality, relevant content to maintain engagement, yet producing such content consistently is a daunting task. Content marketing and SEO require constant updates to align with evolving search engine algorithms, with metrics like time on page, bounce rate and social shares heavily influencing rankings, says the company.
Immersive Fox says that video content has proven to be a key driver of engagement, but its production is time-consuming and expensive. Social media marketing and advertisements also require captivating visuals to stand out in a crowded digital space.
“Our AI technology offers a solution to several pressing issues, enabling marketers to create engaging, high-quality content quickly and cost-effectively. We are proud to say that we have integrated with well-known customer platform, HubSpot, which is a statement of trust in our product,” Patotskaya says.
LLMs — such as ChatGPT — have meant that text-based content is fast and easy for anyone to create, flattening the quality of content online. By contrast, video generates more engagement, one of the most important metrics for marketers, alongside brand sentiment and trust. The AI actors can also deliver messages from recognised company spokespersons, bolstering a consistent and reliable communication strategy, says the company.
“As a social media and gaming educator in this country, MySociaLife needs to respond to daily trends, producing content quickly, but also affordably. Using Immersive Fox, our training can be agile and on-trend. In addition, our lessons can be translated and presented in other languages, which opens up new regions to us; that’s our next focus. If we use AI for good, we can dramatically change outcomes here in Africa, and local EdTech providers can extend their reach internationally,” says Dean McCoubrey, founder of MySociaLife.
“We expect that the majority of video content will be produced using AI in the next five years across the globe. Up until now, video has felt costly as it requires crews, actors and locations. The ability to try different messages, without shooting and editing constantly creates agility and variation that can be tested, allowing marketers to repurpose content in multiple formats, including video, without additional effort,” says Patotskaya.
Patotskaya concludes, “AI continues to unlock doors we could never have previously imagined. This continent can benefit from automation in areas where it has previously struggled. When you think about coaching or education in emerging markets, for example, these are truly exciting times.”
For more information, visit www.immersive-fox.com. You can also follow Immersive Fox on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor
Immersive Fox Launches Text-to-Video AI Actor Technology Immersive Fox Text-to-Video AI Actor AI Marketing AI Actor Alisa Patotskaya MySociaLife
