After years of experience in the digital advertising field, Gustavo Geraldes, a successful entrepreneur and brand owner, believes he found the perfect method for elevating simple brands into empires. Gustavo’s newest venture, DripX Media, is an omnichannel direct-response marketing firm that focuses on generating high intent and high lifetime value customers for various brands. Gustavo founded/co-founded four companies before DripX, all of which turned out prosperous beyond expectations, suggesting a fortunate run for DripX Media.
One of the things that make DripX stand out in the digital advertising space is its commitment to research, technology, data, and relentless testing. To boost brand interaction and ensure success, as a first step DripX Media deep dives into analyzing the competition. Once the DripX team completes this research and has sufficient data, they construct a testing methodology that leverages first-party data to target their desired audience, with the most effective advertisements across all media channels. This strategy increases the likelihood of getting engagement and propelling the company’s growth.
By integrating with a lot of first-party data providers, DripX Media receives information that enhances marketing efforts on and offline. With the data provided, DripX can advertise to consumers in and out of homes at the most probable time that a user will convert to a customer. This requires using location data, in-app push notifications, out-of-home media placements, email, SMS, and all other traditional Ad platforms, including Meta, Google, and TikTok. “A lot of people don’t consider pairing first-party data and mobile marketing and the strength it has in analyzing consumer behavior. For example, when utilizing geolocation and first-party data purchase history, advertisers can deliver extremely customized ads in real-time with this data informing them which shops the user has previously visited, and their purchasing tendencies. These ultra-congruent ads convert extremely well and deliver a high competitive advantage.” explains Gustavo.
Currently, Gustavo is working on elevating a consumer product brand in the United States within the cannabis industry. The products have undergone extensive RnD over the past 12 months in some of the nation’s best laboratories. Due to the desired market being highly regulated, DripX Media developed a unique strategy for hyper-growth. One of the main issues facing brands in the regulated industry is the inability to advertise across traditional platforms. Gustavo believes that this inability allows him to gain a competitive advantage by utilizing unique tools and methodologies to reach the desired consumer.
Moreover, first-party data is even more necessary when marketing these types of products as you can be limited to advertising channels, such as email and programmatic which rely heavily on data for success.
“Whenever I work with a brand, the main idea is to increase their visibility and profits. We don’t build companies in a way that jeopardizes their integrity by running aggressive ads. Instead, we build brands that sell. By running clean and compliant ads across the right media channels at the optimal time. DripX Media focuses on increasing brand value, credibility, and reputation, rather than one-time sales,” conveys Gustavo.
*The San Francisco Weekly newsroom and editorial were not involved in the creation of this content.
