Do you want to expand your business to the global market? Are you looking for a way to target an international audience with your website? If yes, you have arrived at the right place. We have crafted this article especially to guide businesses seeking to broaden their reach.
Well, gaining success in the local market might be enough for some companies. However, those with big dreams always want to introduce their brand to worldwide customers. But sadly, many owners and marketers struggle to sell internationally.
The reason why most of them fail to capture a global audience despite having a compelling website is their unfamiliarity with international marketing tactics. That’s what we are going to teach in this article. We will walk you through some proven strategies to reach buyers from other countries with the help of your site. So, without any further delay, let’s get started.
Understand The Global Market First
Remember, entering the global market doesn’t mean targeting every country in the world. Rather, it is an act of expanding the reach of your brand to international locations that have demand for your products or services.
Therefore, before taking any further steps, first spend sufficient time researching the global market. Start by analyzing the markets of the countries that are more likely to have potential for your business.
You can also keep an eye on the work of your local competitors in other countries to study their international marketing strategies. While deciding on locations, take financial situations, geographic proximity, competition, and other barriers into account. Prefer to target the regions or countries that offer fewer hurdles.
Find Local Keywords For Targeted Countries
Once you are clear about which countries to target, the phase of finding the local search terms relevant to your business starts. With a list of the right location-specific keywords, you can localize your website to be noticed by the natives.
While performing keyword research, focus on finding the long-term search queries that locals enter search engines. In the starting stage, prioritize informational and commercial keywords, as they will help your site reach users with both learning and buying intent.
Later, when your site gains a significant position in local searches, you can consider incorporating transactional keywords. This will help you attract buyers who want to make direct purchases from your brand. While choosing any keyword, make sure it offers less difficulty to your product page or service page for ranking.
Create Personalized Content For International Audience
After you have a list of local keywords, you can create engaging content to attract users from different countries. Remember, creating content for international audiences is quite a different process. You have to consider different factors, such as the cultural preferences and understanding level of each target country.
Taking these considerations into account, produce appealing and problem-solving content. Back your articles with proper research material and also provide practical solutions to the readers. This will help you build a strong connection with international buyers.
Along with making the content audience-centric, you should also optimize it for different search engines. The content optimization will enable your site to appear in top search results in different search engines, making it more likely to drive organic customers.
Make Your Site Multilingual-Supported
Once you have a sufficient stock of content, it is time to make your site multilingual-supported. A multilingual website allows you to communicate your brand’s message in the users’ native language. It makes your offerings easily accessible to them.
With the information in their own language, they are more likely to make purchases from your site. So, make your site capable of translating content to the languages of target countries. If your website is on a CMS like WordPress or Wix, you can easily find a multilingual option in its settings.
In case your site is custom-built, you can integrate reliable TMS (translation management system) APIs to display text in different languages. For the convenience of visitors, place a small language switcher button in the header section. You can also consider displaying flags to signal to the users that the content is available in their language.
Build A Strong Backlink Profile In Targeted Countries
If your site already has sufficient backlinks from your home country, it is good but not enough to rank in the international market. To make your site appear in local searches in other countries, you need to build a strong backlink profile there.
For instance, if your site has authoritative links in Germany, the weight of these links may be lower in the U.S. Due to this, your site may struggle to gain prominent places in search results. That’s why you must earn quality backlinks from the local market.
For this purpose, two strategies can help you a lot: first, creating shareable content, and second, building digital PR. Collaborate with relevant sites and ask them to feature your brand on their platform with a link to your site. It will significantly increase the authority of your site and make it capable of nailing in local searches.
Use A Content Delivery Network
Imagine every element of your site is fully optimized for international SEO, but when a user lands on it, it doesn’t load instantly. Wondering how? Well, when your site is accessed from different locations, its speed depends on its distance from the server.
When someone located far from your main server opens your site, the server struggles to load the web page quickly. This is where the content delivery network comes to help you. It allows you to distribute your content across different servers worldwide.
As a result, when any user from your targeted countries accesses your website, the nearest server makes the site load faster. This saves your business from losing potential international customers.
The Final Words
To put it concisely, you cannot sell internationally until you have a proper plan of what to do and how to do it. With a strategic approach, you can easily make marks in the global market. The practices mentioned above will help you do so efficiently.
From deciding the target locations to ensuring fast content delivery to multiple audiences, we have discussed everything thoroughly. We hope that you understand these strategies properly and will apply them to reach customers worldwide.
