Matt Diggity has discovered a game-changing approach to content creation that’s put his articles to Google’s coveted first page in just weeks. The secret? Crafting content in a Natural Language Processing (NLP) friendly format—a style that Google’s algorithm absolutely loves. In this article, I will walk you through what NLP is and how you can leverage it to make your AI-generated content irresistible to search engines.
Understanding NLP: The Key to Google’s Heart
Natural Language Processing, or NLP, is a branch of artificial intelligence that enables computers to comprehend text as humans do. It’s the backbone of Google’s ability to decipher user intent and understand the nuances of language. For instance, NLP allows Google to differentiate between “bass” as in a guitar and “bass” as in fishing.
This sophisticated understanding is crucial because:
- It helps Google interpret new, never-before-seen queries (15% of daily searches are brand new)
- It significantly influences Google’s ranking algorithms
- It determines whether content is well-written and enjoyable for humans
In essence, if Google’s NLP algorithm can’t make sense of your content, it won’t feel confident ranking it highly. Conversely, crystal-clear, NLP-friendly content is more likely to secure a top spot in search results.
Crafting NLP-Friendly Content: The Formula for Success
So, what exactly makes content NLP-friendly? It boils down to clarity, simplicity, and structure. Let’s break it down:
1. Basic Sentence Structure
NLP-friendly sentences follow a straightforward subject-verb-object order. For example:
“Cooling pads are effective for reducing laptop overheating.”
This structure is far more digestible for search engines compared to its convoluted counterpart:
“To stop laptops from getting too hot, use cooling pads.”
2. Clear and Unambiguous Language
Opt for simple, direct language over complex or ambiguous phrasing. Compare these two sentences:
NLP-friendly: “Banana bread can be made healthier by substituting sugar with applesauce.”
NLP-unfriendly: “Make banana bread less unhealthy by using something else instead of sugar, like applesauce maybe.”
3. Answering Search Queries Directly
When addressing specific search queries, echo the question and provide a clear, concise answer. For instance:
“The best temperature to brew beer is 68 to 72 degrees Fahrenheit.”
This format leaves no doubt that you’re directly answering the search query.
The Proof is in the Pudding: NLP-Friendly Content Works
I’ve conducted experiments to test the effectiveness of NLP-friendly content, and the results are compelling. Using test sites and low-competition keywords, I compared the performance of NLP-friendly and unfriendly versions of the same article.
For the query “Does Taylor Swift love Katamari Damacy?”, the NLP-friendly article climbed from position 48 to 35, while the unfriendly version dropped from 43 to 46. Similarly, for “Will starfish win the 2007 Christmas Olympics?”, the NLP-friendly article soared from position 46 to 22, while its counterpart stagnated at 32.
The Best NLP Prompt: Your Secret Weapon
To consistently produce NLP-friendly content, I’ve developed what I call the “Giga NLP Prompt.” Here’s a simplified version:
“Create content strictly adhering to an NLP-friendly format, emphasizing clarity and simplicity in structure and language. Ensure sentences follow a straightforward subject-verb-object order, selecting words for their precision and avoiding any ambiguity. Exclude filler content, focusing on delivering information distinctly.”
However, it’s crucial to strike a balance. While NLP-friendly content pleases algorithms, it can sometimes come across as dry to human readers. To address this, I recommend a 60/40 approach: 60% focus on NLP-friendly content creation, and 40% on making the content engaging and enjoyable for readers.
Putting It All Together: A Real-World Example
Let’s look at how this approach works in practice. Here’s a 100-word NLP-friendly explanation of HTML:
“HTML, or Hypertext Markup Language, is the core language for creating web pages. It structures web content through markup, using tags to define elements like headings, paragraphs, links, and lists. HTML provides the foundation for displaying text, images, and other media on websites. Browsers interpret HTML code to render web pages visually. The language uses a simple syntax with opening and closing tags to enclose content elements. HTML works alongside CSS for styling and JavaScript for interactivity to create modern, dynamic websites. Understanding HTML is essential for web development and content management.”
This content is clear, concise, and ready to publish—perfectly balancing NLP-friendliness with readability.
Leveraging Tools for NLP-Friendly Content
While mastering NLP-friendly writing is valuable, tools can significantly streamline the process. Surfer AI, for instance, excels at producing NLP-friendly content while optimizing for entities, words, and phrases found in top-ranking articles. This combination results in publish-ready, SEO-optimized content that’s primed for success in search rankings.
By embracing NLP-friendly content creation, you’re not just writing for search engines—you’re crafting clear, accessible content that both algorithms and humans can appreciate. It’s a win-win approach that can dramatically improve your SEO performance and help your content reach its intended audience more effectively.
Frequently Asked Questions
Q: How does NLP-friendly content differ from keyword stuffing?
NLP-friendly content focuses on clarity and natural language use, while keyword stuffing artificially inserts keywords regardless of context. NLP-friendly writing aims to convey meaning clearly, making it easier for both search engines and humans to understand, whereas keyword stuffing can make content unnatural and difficult to read.
Q: Can I use NLP-friendly writing techniques for all types of content?
Yes, NLP-friendly writing principles can be applied to various content types, including blog posts, articles, product descriptions, and even social media posts. The key is to maintain clarity and simplicity while adapting to the specific tone and style required for each platform or audience.
Q: Will using AI tools to generate NLP-friendly content negatively impact my SEO?
Not necessarily. When used correctly, AI tools can help create NLP-friendly content that performs well in search rankings. However, it’s important to review and refine AI-generated content to ensure it meets your quality standards and aligns with your brand voice. The key is to use AI as a tool to enhance your content creation process, not replace human oversight entirely.
Q: How often should I update my existing content to make it more NLP-friendly?
It’s a good practice to regularly review and update your content, especially high-performing or strategically important pages. Consider revisiting your content every 6-12 months to ensure it remains NLP-friendly and up-to-date. Pay special attention to articles that have seen a decline in search rankings, as making them more NLP-friendly could help improve their performance.
