In the crowded arena of mobile marketing, one company is breaking away from the pack. Gamelight, the largest Rewarded Marketing Platform for Mobile Games, is redefining user acquisition with innovative AI technology. With its innovative approach, mobile marketers can now break barriers and excel like never before.
Effective Use of AI in User Acquisition
Data Collection: Gamelight gathers data from their large user base, including their past app usage, demographic data and preferences. Providing them with vast datasets and user insights.
Machine Learning and Analysis: The collected data is processed using advanced machine learning models. These models find patterns and trends to predict user behaviour and engagement levels.
Real-Time Optimisation: Gamelight’s AI monitors and adjusts real-time marketing campaigns. This ensures that marketing objectives are aligned with current user behaviour and market conditions, maximising effectiveness.
Personalised Campaigns: Using insights from data analysis, Gamelight creates personalised mobile game recommendations. These target specific user segments, increasing the chances of user acquisition and retention.
Proven Impact on the Industry
Gamelight’s AI-driven methods’ success is clear in its long-term partnerships with its clients. Numerous case studies highlight the outstanding results achieved through these collaborations.
Gamelight partnered with Korean app publisher JOYCITY to promote and scale their titles, Gunship Battle: Total Warfare and World War: Machine Conquest, in the United Kingdom, South Korea, and Japan.
For Gunship Battle: Total Warfare, Gamelight’s AI platform delivered:
- In Japan, the Return on Ad Spend (ROAS) at Day 30 (D30) reached 38.71%, exceeding the D30 ROAS goal by 48%. Additionally, there was a 213% growth in ROAS from Day 7 (D7) to D30
- In the UK, the ROAS D30 was 35.37%, surpassing the goal by 35.78%, with a 143% growth in ROAS from D7 to D30
For World War: Machine Conquest, the campaign also achieved:
- In Japan and South Korea, there was a 257.61% growth in ROAS from D7 to D30
- In the UK, the growth in ROAS from D7 to D30 was 230.20%
Industry Recognitions
Gamelight’s innovative approach and outstanding performance in the mobile marketing industry have earned it significant recognition. In 2023, Gamelight was recognised as the Best Mobile Marketing Platform at the Digiday Technology Awards and as the top App Advertising Platform at the App Growth Awards. In May 2024, the Vega Awards honoured Gamelight with multiple accolades, including Best Digital Marketing Mobile Campaign, Best Apps & Software Innovation, and Best Use of AI & Machine Learning.
Apart from these awards, Gamelight has also distinguished itself among fierce competitors by covering 12% of ad spend for all Match-3 games globally, while being ranked as the 2nd largest Android source and the 3rd largest iOS source, according to the Singular Market overview.
Gamelight’s users have also shown great appreciation for their recommendation platform, highlighted by their 10 million active users in Tier 1 regions and the $20 million in rewards Gamelight has distributed to their users in Q1 of 2024.
Gamelight is at the forefront of user acquisition and rewarded marketing, leveraging advanced AI technology to deliver exceptional results. By continuously innovating and optimising its AI algorithms, Gamelight ensures that businesses can effectively attract and retain users. With a proven track record and industry recognition, Gamelight is setting new standards in AI-driven user acquisition, making it a vital partner for mobile companies.
