Unless you have been living under a rock, chances are that AI has impacted the way you work. If you are a digital marketer whose life revolves around campaigns.
In this blog, we’ll look at the impact of AI on the future of digital marketing. Read how as a digital marketer you can use AI to automate large repetitive tasks, and also what are the pros and cons of using AI in digital marketing.
A report by McKinsey & Company states that AI digitization has the potential to automate up to 45% of tasks. This can impact how industries work.
How AI Is Transforming Digital Marketing Automation?
Data Analysis
If you are a digital marketer, you probably know how tough it can be to analyse large data sets. To be honest, sometimes it’s hard at times to make sense of such a large amount of data. You can leverage AI to not just fetch large amounts of data but at the same time summarize the important aspects. How can this be of help? You can use these findings to expedite your campaign efforts by better organising them.
Better Email Marketing Campaigns
As a user no one would want to entertain an email that’s not personalised, right? Emails hold an important place in every stage of the marketing funnel. Here first, AI can help map a subscriber’s website experience and email browsing data and analyze their interaction with your product or content. Based on this, you can generate personalized emails and maximize conversion.
In the simplest form, you can give a prompt to an AI email marketing platform, stating your needs. For instance, whether you are onboarding someone, offering discounts, scheduling emails, and more.
Increase ROI
ROI or return on investment is a key metric in digital marketing because it tells you if your decisions are justifying your time, budget, and resources. And, the same can be relayed to the stakeholders as well. There are ways more than one in which you can use AI automation in digital marketing to increase your ROI –
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Optimize the content on your website based on user profile. For example, AI on your website would offer discounts to visitors who frequently visit your website and this will increase chances of conversion.
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Fetch high-quality leads. For example, an AI-based CRM for your B2B company can conduct a predictive analysis to prioritize high-quality leads. You can thereby focus sales efforts accordingly and increase conversion rates.
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You can streamline your marketing reporting and operation. You can get more sorted with your administrative tasks. You can monitor KPIs across several campaigns, channel resources in a much better fashion, and even tweak budgets accordingly.
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Run an A/B test on your content, ads, emails, and others based on user response data. This way you can, for instance, improve your landing page designs by choosing the best-performing layouts.
Content Creation
Content is an important aspect of digital marketing. Digital marketers can give AI prompts to write marketing content – blog posts, social media posts, email copies, and others. There are tools like ChatGPT, Hubspot’s AI generation tool, and many others that can help you at every step of content generation. Furthermore, you can generate content in a very short period.
Manage Customer Communication
There are AI virtual assistants – chatbots and avatars in place that can automatically manage customer inquiries. Thanks to human-like conversations, they can interact with customers 24X7 and give personalized and accurate responses. More specifically, Chatbots created using AI use natural language processing. As such, these Chatbots can help nurture leads, schedule demo calls, and more.
Ad Generation
Digital ads are important for your business especially when you wish to gain traction as far as sales of your products are concerned. Various AI-based platforms can automate the process of targeting ads to specific audiences, regardless of the platform. Using artificial intelligence you can analyze and process geographical location, age, gender, interest, and other such aspects to generate targeted ads. You can even conduct tasks like A/B testing and make informed decisions in your ad campaigns.
Better SEO For Content Marketing
All your digital marketing efforts are often focused on factors like getting traffic or getting a presence on the SERP (search engine result pages). Using AI you can automate the process of finding the right keywords, analyzing large volumes of data, link building and other such important SEO-related tasks.
Use AI in Digital Marketing With Caution
Looking at the larger picture, we can say that the upsides of AI in digital marketing outweigh the downsides. That said, here are certain things you can exercise to use AI in digital marketing effectively –
– Do use AI to generate content quickly, but once you have generated content run a quality and accuracy check. As is noted by users, the content generated by AI sometimes has factual and tonal inaccuracies.
– Training is very crucial. Since AI is still in its nascent stage people as a part of the workforce may need some time to use the tools deftly. A bit of advice here is to incorporate AI in stages. If you are just starting out, you should further invest in affordable and scalable AI utilities first. Also, ensure that you train the workforce first.
– It is very important to stay updated with data protection regulations such as CCPA or GDPR. That’s because AI relies on user data for interactions and can lead to privacy concerns. So, inform customers about how their data will be used.
The Future of AI in Digital Marketing
Artificial intelligence is not just here to stay but to thrive and evolve. More and more companies will utilise the power of AI in the upcoming years to maximize their digital marketing efforts and so should you. However, as we stated in this post, it is important that we should not completely rely on the output generated by artificial intelligence and should practice our discretion as well.
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