In an age where a single online post can threaten a company’s reputation, businesses are seeking experts who can not only help them recover from attacks but also protect them from future harm. Gregory Graf, founder of Snake River Strategies, is that expert. With over 20 years of experience in digital marketing, SEO, and brand protection, Graf has made a name for himself in the industry, helping businesses navigate the treacherous waters of online reputation management.
“I’ve worked with major brands over the years, and the challenges they face today are unlike anything we’ve seen before,” says Graf. “Activists, influence scammers, and disgruntled customers all have the power to damage a company’s reputation in ways that can be hard to fix if you’re not prepared. That’s where we come in.”
Experience Meets Innovation
Gregory Graf isn’t new to solving complex problems. With decades of experience helping large brands find creative solutions to their biggest challenges, Graf has spent the last 12 years developing unique online reputation management strategies designed to “bulletproof” a brand’s online presence. His goal is to ensure that businesses have a content firewall strong enough to withstand attacks from those looking to exploit them.
“Activist attacks are one of the biggest threats to major brands today,” Graf explains. “They can hijack your narrative and make it difficult for your real message to reach your audience. We’ve been working with top brands to find innovative ways to deal with these issues and restore control over their online image.”
Founding Snake River Strategies
In 2023, Gregory Graf took his years of experience and founded Snake River Strategies, a full-service reputation management and consulting firm based in Eagle, Idaho. The firm specializes in PR, crisis communications, political consulting, and reputation management, helping businesses navigate both proactive and reactive strategies.
“When your business is under attack, you need someone who understands not only the technical side but also the human side of reputation management,” says Graf. “That’s what we bring at Snake River Strategies. We’re able to step in, fix the immediate problem, and set businesses up with long-term strategies that protect them from future attacks.”
The Power of a Positive Content Firewall
Graf’s approach centers on building what he calls a “positive content firewall.” This strategy involves flooding the internet with positive, authentic content that makes it hard for negative reviews, false accusations, or smear campaigns to gain visibility.
“We work with clients to make sure they have a strong online presence long before a crisis hits,” Graf says. “It’s like fortifying a castle. You don’t wait for the enemy to arrive to build your walls—you do it in advance so that when the time comes, you’re prepared.”
Reputation Management for the Digital Age
While digital reputation management isn’t a new concept, the tactics used by bad actors have evolved. Gregory Graf has been on the front lines of this evolution, watching as scammers and activists have grown more sophisticated in how they target companies. Snake River Strategies provides solutions for businesses facing these modern-day threats.
“In today’s world, it’s not enough to just have a PR team on standby,” Graf adds. “You need a comprehensive strategy that includes SEO, content creation, social media monitoring, and crisis communications. All these elements work together to create a bulletproof reputation that’s resilient in the face of attacks.”
For businesses in Eagle, Idaho, and beyond, Snake River Strategies is the go-to firm for handling these complex issues. Graf’s expertise in both digital marketing and brand protection means that businesses not only survive reputation attacks but come out stronger on the other side.
“If your business is under attack, you don’t have time to waste,” Graf says. “You need someone who can fix your problem now and set you up for success down the road. That’s what we do.”
