Get a Free SPAM Musubi on The Day Celebrating One of Hawaii’s Favorite Snacks at L & L Hawaiian Barbeque.
PHOTO CREDIT: L & L Barbeque
HONOLULU (Island News) — L&L Hawaiian Barbecue is celebrating the fourth annual National SPAM® Musubi Day on Thursday, August 8, 2024. They’re offering patrons free SPAM® Musubi at any of their participating restaurants nationwide, redeemable through the L&L mobile app.
Brandon Dela Cruz, Director of Marketing at L& L Hawaiian Barbecue was on Good Morning Hawaii Sunday and shared more about the the day saying, âWeâre delighted to host National SPAM® Musubi Day for the fourth consecutive year by offering our guests the chance to enjoy SPAM® Musubi for free through our mobile app. L&L is proud to share the history and significance of SPAM® Musubi as an iconic Hawaii snack food and we welcome everyone to experience Hawaiian-style cuisine on August 8, 2024.”
In addition, L&L Hawaiian Barbecue recognizes that the fourth annual National SPAM® Musubi Day coincides with the one year of the Lahaina wildfires. In observance of this significant date, L&L will match donations to the Maui Strong Fund up to $10,000, demonstrating its continued support for the ongoing recovery and rebuilding efforts in the community. From August 1-8, customers can donate through the L&L website or mobile app.
L&L Hawaiian Barbecue commemorates the fourth annual National SPAM Musubi Day by offering customers free SPAM® Musubi at participating locations nationwide.
Brandon Dela Cruz adds, âAs we observe the fourth annual National SPAM® Musubi Day, we stand in solidarity with our community and honor the resilience and rebuilding efforts of those affected by the Lahaina wildfires.”
For National SPAM® Musubi Day, L&L is teaming up with Alaska Airlines for a special ticket giveaway. Through a sweepstakes on the L&L website, social media, and mobile app, participants have a chance to win a pair of round trip tickets to Hawaii.
L&L is the nation’s top-selling SPAM® musubi maker, selling over 6.2 million SPAM® Musubi annually, or roughly 17,000 daily, across all locations.
L&L National SPAM® Musubi Day was officially recognized as a national holiday in 2021 through a proclamation by Hawaii’s Governor and recognition in the National Day Archives. August 8 (8/08) was chosen for the event, honoring Hawaii’s 808 area code, which residents proudly represent.
To redeem their free SPAM® Musubi, patrons must download the L&L app on the Apple Store or Google Play, click on the free SPAM® Musubi coupon, and download it to their cart. Guests can then visit their local participating L&L location to collect their SPAM® Musubi on August 8, 2024. The offer is available while supplies last.
To find a participating L&L restaurant near you or for more information, download the L&L mobile app or visit HERE. Â
THE ORIGIN OF SPAM® MUSUBI
In the 19th century, Japanese immigrant farmers introduced the musubi to Hawaii. The term âmusubiâ is derived from the Japanese verb âmusubu,â meaning to bind or tie together. Musubi is a variation of the Japanese rice snack âonigiri,â which consists of rice shaped into a ball or triangle, wrapped securely in nori (seaweed), and filled with meat or salted vegetables.
During World War II, SPAM®, produced by Hormel Foods, was brought to Hawaii to feed U.S. soldiers as a crucial ration for deployed troops. As the war in the Pacific progressed, the military surplus of SPAM® became available to local civilians, who integrated it into their diets due to the scarcity of fresh meat. The local population quickly adopted it, and today, Hawaii residents consume seven million cans of SPAM® annually. The first SPAM® Musubi was created on the island of Kauai in 1983.
In 1999, Eddie Flores and Johnson Kam, founders of L&L Hawaiian Barbecue, brought Hawaiian-style cuisine to the U.S. mainland by opening their first restaurant in California. That same year, L&L added SPAM® Musubi to their menu, and it has since grown in popularity.
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