Munich-based StoryBox, a company that offers AI-based video creation solutions for businesses, has raised €5.5M in a Series A round of funding.
The round was led by new investor Wille Finance, along with existing investors BayBG, High-Tech Gründerfonds (HTGF), CK Ventures, and G8 Way Ventures.
Ben Rodrian, CEO and founder of StoryBox, says, “We are delighted to have attracted such a prestigious investor as Wille Finance and to have convinced them of our vision to revolutionise corporate communications with video.”
Katharina Iten of Wille Finance adds, “StoryBox seamlessly combines technology and human relationships, uses KI to revolutionise video creation in HR, communications and social media, and enables employees to easily produce compelling videos.”
“Investing in StoryBox is not just investing in a technology product, it is investing in a transformative tool that is driving the future of storytelling and communication in the enterprise, while at the same time investing in a great team that lives this vision.”
The abbreviation AI stands for “Artificial Intelligence”. The German word for this is “Künstliche Intelligenz” (KI).
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Transforming the B2B SaaS video solutions market
Companies are challenged to enhance their HR and communication strategies while optimising costs. StoryBox offers a solution that enables companies to quickly create, manage, and analyse high-quality video content.
The company claims to transform video content creation and management for companies with its AI technologies and video-first approach. The platform improves efficiency and accuracy, especially in HR, employer branding, knowledge management, and social marketing.
StoryBox’s end-to-end solution boosts productivity in content production and management. It aims to transform corporate communication. Currently, its customers include companies such as Allianz, Evonik, RWE, and Telekom.
Capital utilisation
The funds will help StoryBox strengthen its role as an “innovation leader” in the market, develop the platform further, expand existing business areas, and venture into new ones.
Christian Arndt, Senior Investment Manager at HTGF, says, “Since our investment in 2020, StoryBox has made great progress and established itself as a leading video creation software. With the Series A, StoryBox will continue the efficient growth of recent years and in particular further expand its AI capabilities.”
Brief about the investors
Founded in 2007, Wille Finance is a Swiss Family Office with over 25 employees. It focuses on direct investments in private equity, venture capital, and real estate. In venture capital, the firm emphasises technology investments in Europe.
BayBG Bayerische Beteiligungsgesellschaft mbH (BayBG) is a Munich-based VC firm investing in technology startups from Series A onward. With a portfolio of 40 technology companies and €395M invested, BayBG is one of Germany’s largest venture capital providers.
They also offer medium-sized companies equity and mezzanine capital for diverse business needs, supporting innovation, growth, and capital structure optimisation.
Alexander Ullmann, Investment Manager at BayBG, says, “Video is a growth market, and professional video content is increasingly becoming an integral part of corporate communications. StoryBox makes it especially easy to shoot video, and its ‘no code’ video content solution minimises the technical effort.”
“As an early investor, we have accompanied StoryBox’s successful development over the last few years and are pleased to be able to continue the company’s growth.”
High-Tech Gründerfonds (HTGF) is a seed investor for tech startups. It has supported over 700 companies since 2005 with approximately €1.4B under management. It focuses on sectors like digital tech, industrial tech, and life sciences, and has facilitated around €5B in follow-on financing from external investors across more than 2,000 rounds.
The fund investors in this public-private partnership include the German Federal Ministry for Economic Affairs and Climate Action, KfW Capital, and 45 companies spanning various industries.
