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#GEMALERT (every marketer should read this) The Source of Bad Writing – WSJ http://buff.ly/1pyCrrm
The Source of Bad Writing
online.wsj.com
The 'curse of knowledge,' writes Steven Pinker, is the result of writers' assuming readers understand the subject. This causes bad writing. Good explanations start with imagining what it's like to be…
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(Ask yourself – how can you apply this update to your own business?)
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