Digital solutions could be summarised as those that allow different business needs to be met, improving, thanks to the digital world, the efficiency of companies or organisations.
The range of possibilities offered by these solutions, which are fundamental for undertaking digital transformation, covers a very broad spectrum of tasks or areas in which they can be extremely useful.
They can be summarised as facilitating processes that, without digital assistance, would be more costly and/or complex, and which are characterised by their use of technology and connectivity.
Issues such as social media management, search engine optimisation (SEO) or e-commerce are some examples of digital solutions. Let’s take a look at the main characteristics of each of them.
Social network management
Social networks are fully integrated into our daily lives from the user’s point of view, a phenomenon whose origins date back to the end of the 20th century and which experienced a real boom at the beginning of the 21st century.
However, social networks are not only used for leisure or entertainment purposes, but are also of great importance from a professional perspective.
In general terms, we could say that they allow businesses, regardless of their size (and may be of greater relevance in the case of smaller ones) a good way to consolidate the brand, interact closely with the audience (regardless of whether they may or may not be customers) or generate a community through the product or the brand itself.
The mere fact of launching on social media does not guarantee anything in itself. It is necessary to have a defined strategy behind it based on issues such as having a clear business idea, creating a corporate identity (or consolidating it if it is an existing business) or having a blog or a website to direct traffic to.
Some of the tips for the correct management of social networks as digital solutions for companies are: having clear and measurable objectives, knowing both your audience and that of your direct competitors, choosing which networks to be present on, knowing what and how to publish and monitoring publications to adjust them to what the audience demands.
Proper management of networks can be a differential point, so we are facing a digital solution of great importance in the digital transformation of some businesses.
SEO
If our life has not been the same since the irruption of social networks, analysed above, what can we say about search engines, to the point that there are even those who use them as synonyms for the internet.
Although there are obviously more, the main one is undoubtedly Google, with usage rates of over 90% in the vast majority of geographical areas of the planet.
Therefore, having visibility in this search engine can be essential for better business performance.
On the one hand, the task of SEO copywriting must ensure that content is not only of interest to readers but also to search algorithms. The analysis of keywords and their integration in the content or the use of internal links, tags or meta descriptions can be of great help to improve organic traffic.
The higher the relevance and authority the page can achieve, the higher the chances that the content can be disseminated to an increasing number of users.
Depending on the available budget, it is also possible to consider a paid strategy (SEM) to position the page for certain keywords.
Electronic commerce
Electronic commerce (also known as eCommerce) represents a paradigm shift with respect to traditional commerce in physical format.
Selling without opening hours or geographical limits can exponentially increase the number of potential customers, although it is true that a series of prior considerations must be taken into account in order to undertake this task in the best conditions.
Issues such as which payment methods are available (card, bank transfer or even Bizum), having a responsive design (so that it can be used on any type of device) or complying with accessibility criteria are some of the issues.
The internet positioning that we have previously mentioned, either through social networks or search engines, will also help to increase the visibility of the products offered, which can lead to a greater volume of business thanks to e-commerce.
