DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms

The direct-to-consumer brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snapchat in the last year, as well…

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Behind the Boom in Celebrity Brands

ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Alison Beard. So you might not suspect this about me, but I am an avid reader of Us…

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TikTok Marketing Strategy – 10 Tips To Master TikTok Campaigns

TikTok is the fastest growing social platform. It is rapidly becoming a social platform of choice for the young. Indeed, the word “TikTok” is now often used as a verb…

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25 Snapchat Statistics & Facts For 2024

Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under…

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Why advertisers aren’t likely to step away from X before the Super Bowl

Even plagued by recent controversies and brand safety concerns, X (formerly Twitter) is still expected to remain the king of second screen viewing for this year’s Super Bowl for consumers,…

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Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok’s looming ban is back on the front burner now that Senate Republican Leader Mitch McConnell has weighed in. On Monday, McConnell added his voice in the call to ban…

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What Brands Can Learn From Tarte’s Influencer Trip Backlash

Except, that doesn’t work anymore. What once was aspirational is now exclusionary, making customers (whose spending makes these types of trips possible) feel invisible due to their lack of followers….

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Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

But none of this is affecting how much brands and retailers are spending on marketing on the platform — at least not yet. This is according to a survey of…

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Top 9 Social Media Marketing Agencies in Chicago

Businesses are increasingly relying on the expertise of social media marketing agencies, especially in bustling hubs like Chicago. With digital advertising and marketing projected to soar beyond $786.2 billion by…

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How brands are thinking about a possible TikTok ban

Spring: that time of year when flowers bloom, brackets are busted, and politicians weigh a TikTok ban. The movement to get the country off TikTok appears to be gaining momentum…

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