Marketing Execs Share TikTok Tactics and the Social Media They’re Turning to Next | Franchise Technology

Charli D’Amelio is one of the most popular creators on TikTok, with 154 million followers on the video platform. Dunkin’ partnered with the social media star in 2020 to name…

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How Your Business Should Tap into the Creator Economy

Forget what you knew about creators, or influencers like Mr. Beast and Charli D’Amelio who make content for YouTube, Instagram, and TikTok. Content creators are silently rewriting the innovation and…

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LinkedIn betting it can take on TikTok and Instagram in influencer marketing – NECN

Last week, LinkedIn started letting advertisers promote posts from independent creators, jumping into the market of influencer marketing. Instagram and TikTok have successfully turned popular creators into brand ambassadors. LinkedIn…

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Top 6 Social Commerce Agencies for 2024 to Boost Your ROI

Social commerce has been around for quite some time but is still an ongoing retail trend that allows marketers and consumers to converge on different platforms. It is a subset of…

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CP LAND Wins Asia’s Best Social Media Advertising Campaign

C.P. LAND Public Company Limited (CP LAND), Thailand’s pioneering property developer, has secured a Silver Winner Award in the Best Social Media Advertising Campaign category for its “Happiness is all…

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Bangkok Post – CP LAND Wins Asia’s Best Social Media Advertising Campaign

CP LAND, Thailand’s first leading property developer, wins the Silver Winner Award for the “Happiness is all Around” campaign at the Hashtag Asia Awards 2024 in Singapore. PUBLISHED : 15…

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Inside Barilla’s Viral Leftover Pasta Series on TikTok

That’s why, when it found out that one in four pasta dishes made globally are wasted, Italian pasta and sauce maker Barilla made tackling food waste its mission. Drawing on…

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DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms

The direct-to-consumer brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snapchat in the last year, as well…

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Behind the Boom in Celebrity Brands

ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Alison Beard. So you might not suspect this about me, but I am an avid reader of Us…

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TikTok Marketing Strategy – 10 Tips To Master TikTok Campaigns

TikTok is the fastest growing social platform. It is rapidly becoming a social platform of choice for the young. Indeed, the word “TikTok” is now often used as a verb…

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