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Last week, LinkedIn started letting advertisers promote posts from independent creators, jumping into the market of influencer marketing. Instagram and TikTok have successfully turned popular creators into brand ambassadors. LinkedIn…

Social commerce has been around for quite some time but is still an ongoing retail trend that allows marketers and consumers to converge on different platforms. It is a subset of…

C.P. LAND Public Company Limited (CP LAND), Thailand’s pioneering property developer, has secured a Silver Winner Award in the Best Social Media Advertising Campaign category for its “Happiness is all…

CP LAND, Thailand’s first leading property developer, wins the Silver Winner Award for the “Happiness is all Around” campaign at the Hashtag Asia Awards 2024 in Singapore. PUBLISHED : 15…

That’s why, when it found out that one in four pasta dishes made globally are wasted, Italian pasta and sauce maker Barilla made tackling food waste its mission. Drawing on…

The direct-to-consumer brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snapchat in the last year, as well…

ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Alison Beard. So you might not suspect this about me, but I am an avid reader of Us…

TikTok is the fastest growing social platform. It is rapidly becoming a social platform of choice for the young. Indeed, the word “TikTok” is now often used as a verb…

Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under…

Even plagued by recent controversies and brand safety concerns, X (formerly Twitter) is still expected to remain the king of second screen viewing for this year’s Super Bowl for consumers,…