How to Build a B2B Social Media Marketing Strategy
Businesses are made up of people—consumers—and 53% of consumers, according to The 2023 Sprout Social Index™, say their social media usage has been higher over the last two years than…
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What is CRM? Everything you need to know about Customer Relationship Management
Customer relationship management (CRM) strategy involves using business software that helps professionals and teams optimize communications with prospects and clients to drive sales, foster customer retention, and boost revenue. In…
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Sexual Wellness Market to Reach $32.5 billion, Globally, by 2033 at 4.7% CAGR: Allied Market Research
Surge in instances of AIDS/HIV & STIs, use of social marketing to promote products, and rise in R&D investments are factors that boost the growth of sexual wellness market. WILMINGTON, Del.,…
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Zoho vs Salesforce (2024): Which CRM Is Better?
Both Zoho CRM and Salesforce are industry-leading CRM software providers. This understandably makes deciding between the two, or a combination of both, a tad tricky. Since both are top enterprise…
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9 Tips to Craft the Perfect LinkedIn Marketing Strategy
Define Your LinkedIn Marketing Goals Marketing on LinkedIn is no different from any other social marketing. You need to begin each campaign by defining and setting your goals. You need…
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13 Best LinkedIn Automation Tools for 2024
LinkedIn is a multi-purpose platform focusing on interactions between employers and potential employees. On the one hand, it is a business-oriented social network where professional people can share thoughtful posts…
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20 LinkedIn Posting Tools to Save Your Business Time
Businesses have recognized the value of keeping an active presence on various social platforms through social media marketing. However, businesses have to be somewhat selective about the social networks to…
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Lessons From HootSuite’s LinkedIn B2B Campaign With Creators
In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a meaningful understanding…
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Best LinkedIn Marketing Agencies for your B2B Campaigns
LinkedIn is a goldmine for businesses. It is one of the most popular lead generation networks for both B2B and B2C companies. LinkedIn has more than 950 million members in 200…
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20 Best Social Selling Agencies for LinkedIn to Get Results Fast
LinkedIn is one of the most popular lead generation social media platforms for B2B and B2C businesses. With more than 706 million users across 200 countries, it’s the best social…
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