The summer season is coming to an end and as we step out of vacation mode and into a busy Q4, Campaign Middle East is ready to bring the best in the industry to you.
On September 6, 2024, Campaign Middle East has organised a breakfast briefing that will allow you to dive into the latest trends and innovations that are shaping the future of marketing.
Our expert panel talks will cover a wide range of topics, including digital transformation, AI and machine learning in marketing, data-driven strategies, and the evolving consumer landscape.
We’re not having “speculative” or “hypothetical” conversations anymore. Instead, we’re having very strategic discussions on the implementation of AI, AR, VR, voice search, immersive and interactive content, hyper-targeted personalisation at scale, and (in the near future) quantum computing to witness true return on investment.
Consumers of the future – Gen Z and Gen Alpha – are already beginning to dictate and rewrite the playbook of marketing best practices for brand building and better bottom lines. As such, questions are being raised about the moonshots that marketers have to embrace. At this Campaign Breakfast Briefing, we will not only discuss research, but also practice; not only teasers about what the future holds, but also practical ways to mould it in the present.
The event also provides a fruitful avenue to connect with industry leaders, peers, and innovators in the communications field. This is a prime opportunity to expand your professional network and gain insights from those at the forefront of marketing advancements.
Register your interest here to be kept in the loop about event updates.
Campaign Breakfast Briefing: The Future Is Now
Venue: Grand Plaza Mövenpick, Media City (Google Maps link)
Date: 06/09/2024
Time: 8:00 am
Find out more here.
The Agenda
8:00am: Registration & Breakfast
9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East
9:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East
9:10am: Keynote presentation: The future of digital advertising is now
Digital advertising continues to evolve at lightning speed. With increasing shifts in technology, marketers are faced with new levels of disruption. But with disruption comes adaptation, which ultimately unlocks new opportunities to achieve a true return on investment.
Tune into MiQ’s keynote presentation, where we will delve into the solutions for marketers in this new dynamic digital ecosystem, unpacking topics like the challenges and benefits of AI, the data signals that matter most and the growing opportunity of connected TV.
Speakers:
Wassim Mneimne, Managing Director, MiQ MENAT
9:30am: Panel 1: Holistic search advertising in the modern era: Evolution, challenges, and opportunities
This topic highlights the evolution of search and user behavior in our modern era, and how it has evolved from simple, isolated channels to a more diversified and sophisticated ecosystem.
We touch on the challenges that come with this evolution and what brands are encountering, while uncovering the opportunities and values of holistic search strategies that leverage smart tools to unlock growth and effectiveness in an increasingly dynamic and competitive landscape.
10:00am: Q&As
10:05am: Panel 2: The Future of DOOH Technology: Shaping the out-of-home landscape
Join us for an insightful panel discussion on the evolving digital out-of-home (DOOH) technology and its transformative impact on the overall out-of-home (OOH) landscape.
Our expert panelists, including technology providers, agencies, and clients, will delve into the current and future technologies they are leveraging, the influence of transparency and measurement on media budgets, and the shifting dynamics in OOH’s share of voice.
We’ll explore agency perspectives on client demands and criteria for selecting OOH versus other mediums and discuss the progress towards omnichannel advertising integration. Gain a comprehensive understanding of how the planning and buying landscapes are adapting and hear directly from clients about their expectations and experiences in this dynamic industry.
Moderator: Ghada El-Kari, CMO, W Group Holding (Hypermedia & DXTA)
10:35am: Q&As
10:40am: Closing comments by Anup Oommen, Editor, Campaign Middle East
10:45-11:30am: Networking session
For sponsorship opportunities and for event ticket details, please email Tarun Gangwani at [email protected] or call 052 1466150.
