Significant and creative
Gemstones, colors and their hypnotic shapes, served as inspiration for the Color Pills collection of the Tous brand identified with the bear logo that has long become an icon. The collection is a harmony of colors thanks to the gems it is composed of: achalma, citrine, tanzanite, onyx, mother of pearl, quartz, amethyst and topaz, with the bear highlighted in the edge of the gems, metaphorically, each color is a note that creates a unique symphony.
Another collection is Hold, creative, empowering and allowing everyone to design special jewelry through endless combinations because the sky is the limit, with the help of the ring mechanism, a variety of elements can be combined in necklaces, bracelets and earrings with one click.
The items of the collections are made of 925 sterling silver, 18 carat gold and gems.
Significant and creative Color Pills collection (credit: PR)
A designer who is an icon
At the super brand Karl Lagerfeld, they take care of the peace of the house, so that you don’t take your partner’s perfume, the brand opens a new chapter in the world of perfumery and launches Ikonik – a personal perfume for each of you.
The unique fragrances were produced from carefully selected raw materials, each fragrance embodies a creative and multidisciplinary vision that represents the values and personality of the legendary founder Lagerfeld. The feminine fragrance is floral amber, rose notes meet raspberry notes, jasmine sambac, tuberose, macaroon with hazelnut flavor, sandalwood and Haitian vetiver.
The masculine fragrance is amber with notes of tonka bean, coconut wood, sandalwood, sage, ginger from Madagascar, mandarin leaf, orange blossom absolute.
The chrome glass bottles, designed in the iconic figure of Lagerfeld with the ponytail and gloves, the bottle for women in rose gold color – one of Lagerfeld’s favorite colors and silver color for men – from the colors identified with the brand. A designer who is an icon in new perfumes for Karl Lagerfeld (credit: PR)
Candy or not to be
Don’t say you didn’t know, these days only 1000 pairs of shoes landed in Israel of the famous candy model from the Hoka brand and its official name is twilight pink/lemonade, because the candies are not related to the color at all, but more on that later. Among the technological improvements: light weight, an upgraded sole that is launched for the first time and creates a revolution in the field of training shoes, optimal adaptation to the foot, excellent responsiveness, improved features for responsive and dynamic running, shock absorption and a heel that has grown to a height of 37 mm.
Galit Birnbaum-Navon, Marketing Director HOKA: “We were excited to launch the MACH 6 in Israel, the opinions of those who tried the model are praiseworthy, we saw how the pink-gray MACH disappeared from the shelves and with perfect timing, landed in Israel a limited edition of the candy model next to the qualities, you can enjoy a fresh design, pink color and colorful touches on the sole that look like candies.I have no doubt that the connection between the quality of the model and the gorgeous design will motivate all of them to enjoy their next workout with the new MACH 6.” Candy or not to be twilight and lemonade (credit: PR)
A strong number
If you like to be surrounded by perfumed fragrances at home, you should get to know the French-Israeli lifestyle brand Incense, which specializes in home fragrances and perfumes for men and women. In the Shami Concept collection for women and men, care products such as cream and body butter and atmosphere products for the home including fabric sprays and scent diffusers, with extracts that make up about 30% of the product and natural alcohol that is friendly to the environment and the body. All the extracts were brewed in Grasse in France after two years of research, the fragrances from the floral, woody, citrus and aromatic families. A strong number enjoy ‘Incens’ (credit: PR)
Sunbathing and nourishing
I like a tanned look but with the scary studies, the heat and humidity, it’s better to tan at home, the Sacacra chain launches a gel bronzer for a tanned body look without wrinkles, spots and without sweating in the sun. The gel is rich in shea butter which nourishes the skin, jojoba seed oil and castor oil, which in synergy soften and pamper the skin, the gel which is suitable for all skin tones, gives a tanned and radiant appearance.
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Another surprise from Sacara, the Lip Balm lipsticks that created a buzz on social networks and became a viral category in the beauty world, are back! The lipsticks are enriched with moisture, beeswax and castor oil, they are also used as nourishment and care for the lips and give a natural look with semi-transparent pigment.
There are 6 shades in the series: Nud, wine purple that changes according to each lip shade, red, bright delicate pink, pink and reddish orange. This is how you sunbathe and nourish yourself (credit: PR)
Beautiful dreams
An important announcement for Tel Avivians, after about 30 years, the Beautycare chain – a leader in the field of care products and cosmetics at Low Cost prices – is fulfilling a dream and locating in Tel Aviv, where it has aspired to reach since its founding. The chain offers quality products, faithful to international trends and a shopping experience according to the design model of the chain – direct meeting of the customers with the products and an experiential experience according to categories such as:
Care, make-up, perfume, nail polishes, brushes, hair accessories, make-up bags, manicure and pedicure, hygiene products, hair combs and brushes, face, curlers and straighteners and more.
Golan Elbaz, CEO of “Beautycare”: We chose the shopping center that is most associated with Tel Aviv – the Dizingoff Center mall, in these complex days, with the rampant cost of living, “Beautycare” brings the good news of low cost and now with a more spectacular concept. It took quite a while , but this is a huge pride for us, despite sweeping increases in all areas of life, we managed with great effort to preserve the low level of prices.”
Dan Piltz, CEO and co-owner of Dizengoff Center: We congratulate “Beautycare” on opening the first store in Tel Aviv at Dizengoff Center, this is a unique chain that gives the customer a purchasing experience of quality products at accessible prices, a great addition to the variety of stores in the center. The beauty of ‘Cold Beauty’ dreams come true (credit: PR)
Delicious and fast
When the hunger index is soaring and the alertness index is aiming for 0, or when you spend hours in the office, it’s time to get to know the tastiest alternatives that will improve your life. The Rio Mare brand launches a series of 4 meals with Rio Mare tuna: a tuna meal with garden vegetables; Mexican style tuna meal; A meal with tuna plus couscous and a meal with tuna plus rice. The nutritious meals are high in protein, they are suitable for any situation in life, at home, in the office, on trips and in general.
The culinary brand ‘Master Chef’ expands the Oriental Ratbay category and launches a peanut satay sauce produced in Thailand, the sauce is perfect for salad, dipping and for preparing marinade for tofu, chicks, beef, without working hard, the bottle is convenient to use and preserves freshness. The brand’s croutons category is expanding with mini extra crispy croutons with spicy seasoning, without food coloring, preservatives, the products were developed according to the taste of the Israeli consumer who loves upgrades.’Master Chef’ (credit: PR)
