What is AI copywriting?
Artificial Intelligence (AI) is now a preferred creative partner as well for various corporations and users across the globe. The reason is its increasing understanding and contribution to different fields of arts and literature, including paintings, storytelling, and, yes, copywriting.
Coming to the definition, AI copywriting translates to the process of using AI technology to create creative and catchy content, mainly for marketing and promotion. In tools for copywriting, AI models understand human language, analyze data, and produce high-quality written material, ranging from short-form ad copy to long-form blog articles.
Modern AI copy writing tools allow anyone to write fast, crisp, and decent-quality content. These copywriting tools empowered by AI are smart enough to do their own research and frame sentences interesting enough to read. You may not even realize content is written by AI unless you are informed.
Who can benefit from AI copywriting?
AI, in general, is proving its worth in almost every sector of the industry, transforming processes and even entire landscapes. However, AI, or generative AI, to be precise, is especially becoming a turning point factor in the writing and copywriting sector. Businesses and individual contributors are changing their entire writing game with the help of generative AI copy writing tools, allowing them to make more precise and engaging content faster and better.
Here are some sectors that can benefit from paid/free AI content generators:
- Content Creators and Bloggers: AI copywriting can assist content creators and bloggers in generating topic ideas, content outlines, and even draft sections of articles. This saves time and provides valuable inspiration for writers to expand on, resulting in more frequent and diverse content creation.
- Small and Medium-Sized Enterprises (SMEs): SMEs with limited resources can benefit from these best copywriting tools to produce professional-quality content without the need for a large writing team. It helps them maintain an active online presence and compete effectively in the digital landscape.
- Social Media Managers: AI copywriting can be a valuable tool for SM managers, helping them create engaging and informative content for various platforms. The ability to automate social media content generation can enhance audience reach and interaction.
- Digital Marketers: Digital marketers can benefit significantly from AI copywriting to create compelling and persuasive ad copies, social media posts, and email campaigns. AI can help them generate content faster, conduct A/B testing, and optimize messaging to enhance audience engagement and conversion rates.
How do AI copywriting tools work?
AI copywriting tools, like any other form of AI, are dependent on a massive amount of data. These tools copy the human brain to generate content copy based on instructions provided to them. The final content copy is generated based on keywords provided by the Artificial Intelligence tool. To make the tool work, you need to enter keywords or the content idea as required. Wait for the AI to generate the content. Proofread the final copy of the content that you receive.
The Benefits of AI Copywriting Tools for Marketers and Writers
AI writing tools have been used for at least the last half-decade. However, the growth and abundance that we have witnessed over the last one to two years in AI copywriting tools is on a whole new level.
However, this is not a coincidence. There are many benefits that these tools provide to copywriters and writers that allow them to be much more productive.
Let us discuss these benefits in detail to better understand the importance of AI copywriting tools in the business world –
1. Help in ideation: One of the major challenges for copywriters everywhere is to ideate the copy and start to define the creative brief into tangible copies. This is where the best AI copywriting tools can aid writers in their efforts.
With a few simple inputs, writers can generate a first draft kickstarting the process that much sooner.
2. Help in content creation: Do you know where tools for copywriting are really good? The answer is, in creating multiple variations of the same copy you can later filter out and improvise on the best, or the few best outputs.
This can help you narrow down the approach you want to take with your copywriting and help minimize the wastage of time and resources.
3. Help maintain quality and consistency: Another avenue that AI can easily conquer is quality and consistency. By just using a few prompts, these tools for copywriting can maintain high standards of quality and consistency even guiding the tone of copies according to set rules.
These benefits of AI copywriting tools are just scratching the surface as there are many more benefits that these tools for copywriting provide. However, it is difficult to list all these benefits in one single article. Therefore, let us now discuss the best AI copywriting tools available in the market.
What are some limitations of AI Copywriting?
While using free AI copywriting tools can be immensely beneficial, they have certain limitations that make quality writers doubt their abilities. For many, artificial intelligence is still “artificial” and lacks a human touch that makes content resonate with the reader. Here are some points that explain the limitations of AI copywriting –
1. Cannot form fresh content
One of the biggest limitations is that these tools analyze the existing content written by human writers. The tool then takes this information to produce something ‘new.’ which automatically entails that the content is not 100% original. This is a reason why editing AI-generated content and checking for plagiarism and detection is important before publishing.
2. Dull and predictable content
While AI copywriting can generate coherent text, it often lacks the creativity and originality that human writers bring to the table. While AI can create large long-form content within seconds, the content often tends to promote old clichés and tired phrases morphed into new ones. It is the main reason people often recognize if the content is AI generated just by reading it aloud.
3. No emotional intelligence
What makes content engaging? Is it long-form paragraphs? Or SEO titles? While they are an important factor, it is not the crux that a reader is looking for. AI lacks emotional intelligence and empathy, essential for establishing an emotional connection with the audience. This is a significant drawback, as emotions are important when it comes to marketing or influencing a large chunk of the audience.
4. Tone and Voice
Content is not just a written piece of text. It should express your tone, intent, and emotions. Copywriters have tremendous success in this field as they can tap into their expertise and emotional thinking. Unfortunately, AI is not that lucky yet. AI may have difficulty accurately mimicking a brand’s unique tone and voice. For businesses with distinct brand personalities, ensuring that AI-generated content aligns with their established style to maintain consistency and authenticity is essential.
How to evaluate the best AI copywriting software?
The AI content generators mentioned above in this blog are known for offering the best quality of services in the industry. So, it is quite hard to say which AI copywriting software suits you. However, you can compare the features of these options with each other and pick the one based on pricing, free features, platforms supported, and more.
Key features of each AI blog writer from the list
Well, before we wind up this blog, let us take you through the 1-1 feature of each option listed above in this blog for your revision –
- Copy.ai allows you to sign up with Google or Facebook accounts
- Jesper.ai has received over 3k reviews with a 5/5 rating in each review
- Rytr supports over 30 languages
- Bertha.ai is a WordPress and CMS plugin designed to help you in creating content faster
- Anyword can predict the suitability of the content for your requirement
- Copysmith comes with templates to generate content faster
- Outranking is designed to develop SEO-optimized content
- Writecream might offer the most amount of words for free
- Frase is the best option for generating internet-friendly content
- SCM supports rendering content in multiple languages
- Wordtune provides real-time suggestions and feedback to enhance the content
- ChatGPT offers informative responses across a wide range of topics
- OwlyWriter AI helps users avoid common grammar and spelling errors
- Quillbot offers summarization and paraphrase features
- Notion AI provides smart template suggestions
- DeepL provides writing suggestions and content rewriting features
- Ubersuggest is an SEO friendly writing tool designed to deliver topic and structure suggestions
- Writesonic provides content creation in more than 20 languages with pre-built templates
- WordAi provides exception AI-driven content rewriting services with different tones
- Contentbot.ai allows users to target keywords in the content while also providing WordPress plugins
Conclusion
This was a brief guide to paid and free copywriting tools you can use to uplift your writing game. This article was created after much consideration and research of many AI copywriting tools in the market. So, these AI copywriters, created by the best AI development companies, offer you the best possible results of current AI capabilities.
However, it is important to note that while AI copywriting can greatly help in content creation, it should be used responsibly and must combine with human intelligence and oversight. Human creativity, empathy, and emotional thinking are some skills that AI is yet to master. And these skills are paramount to creating a content piece that resonates with the reader.
We hope this article helped you answer the question of what is AI copywriting and helped you find your ideal AI copywriting tool. Also, if you have your own AI writing tool and want to reach a larger audience with the help of MobileAppDaily, you can list your product with us. Our team of experts will thoroughly assess all the requests and feature your product after approval.
MobileAppDaily Team
MobileAppDaily Desk
MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!
