NEW YORK, September 18, 2024–(BUSINESS WIRE)–aura, an innovator in personalized care, announced the launch of its unique at-home health check in New York. In one hour, nurses complete comprehensive blood work, imaging, cognitive tests, and more – all in the comfort of your home, making it the most convenient holistic health check on the market. The resulting panel of 100+ health markers, curated by leading physicians and scientists, provides the essential data needed to truly optimize health and live better lives.
“Our health check covers far more than the standard annual physical, yet we really avoid excessive testing. Striking the right balance is key to delivering real value,” said Dr. F. Perry Wilson, MD, MSCE, aura medical board advisor, associate professor of medicine and public health, and director of the Clinical and Translational Research Accelerator at Yale University School of Medicine. “aura’s protocols are grounded in solid evidence, ensuring that each test provides actionable insights to help optimize health outcomes.”
Starting at $800, the aura health check provides a comprehensive assessment of arterial, cognitive, physical, mental, sexual, and reproductive health, along with cancer risk. Leveraging cutting-edge early detection technology and novel medical approaches, it goes far beyond a typical lab report. What sets aura apart is its convenience and seamless care experience. Beyond efficient at-home testing, results and personalized recommendations are delivered quickly and can be securely discussed with the medical team via chat. For $30 per month, members receive everything needed to implement their recommendations — deep dive tests, priority access to specialty physicians, and vetted health equipment, tools, and services — eliminating hours of research and ensuring the best path to optimizing health.
“We built the healthcare we wanted for ourselves and our loved ones,” said Laetitia Payan, CEO and co-founder of aura. “It’s incredibly thorough, continuously informed by the latest scientific research, and preventative, precise, and personalized. And best of all, it’s convenient! As a busy entrepreneur and mother of three, my medical appointments always came last, and I felt stuck in the same old wellness routine. Now, with aura, I have the support I need to prioritize my health without cutting into my other priorities.”
About aura
Based in New York, aura is redefining healthcare by combining cutting-edge preventative medicine with unparalleled convenience. Its one-hour, at-home health check collects 100+ carefully selected markers through blood work, imaging, and more, delivering science-backed, actionable recommendations. Created by Alexandre Yazdi, Gabriel Rivaud — the founders of Voodoo, a leading mobile app company with $600M in annual revenues that raised over $1B from top-tier investors — and Laetitia Payan, who leads the company in the US, aura empowers individuals to take control of their health and live their best lives.
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