Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”?
Does anyone need a toothbrush with AI? The fine folks at Oral-B think so and have unleashed the Genius X to see if they’re right. For an MSRP of $219, you get “a revolutionary Artificial Intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day.”
Buyer beware: Four years ago the company launched The Guide, a $230 toothbrush with Amazon Alexa built-in. Users could “ask to play music, hear the news, check weather, control smart home devices, and even order more brush heads by saying ‘Alexa, order Oral-B brush head replacements.’” They could do this until Feb. 15 of this year when the company discontinued the Oral-B Connect app, bricking the toothbrush’s ability to set up Alexa.
Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush.
- Movable Ink’s Da Vinci, an AI-native personalization solution, added three new components. Creative IQ curates content for each customer based on their tastes, preferences, and motivations. Messaging IQ optimizes for when and how often a customer receives a message. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics.
- Pinterest’s Ad Labs lets select brands test new ad tools. Collages for Advertisers’ generative AI features are powered by personalized insights to interactive shopping capabilities through collages. Personalized background generation uses lifestyle backgrounds to enrich Product Pins. Pinterest Performance+ automates and optimizes campaign creation.
- SAP Emarsys’s omnichannel marketing solution now has an AI Subject Line Generator, AI Preheader Generator, AI Product Finder and WhatsApp conversational messaging tool, where users can create message templates and designs, as well as personalize and launch WhatsApp marketing campaigns.
- Qualitative Intelligence’s VoxQI now has social sentiment analysis and brand risk management capabilities, powered by NEC’s Semantic Model Technology. It can identify and analyze hundreds of multi-channel videos, images and texts in minutes to predict audience responses while minimizing compliance and social risk.
- Intuit Mailchimp unveiled revenue intelligence technology, a system of always-on predictive and GenAI models designed to find opportunities to win more revenue. Features include leveraging financial data from QuickBooks, predicting revenue based on segmentation, targeting repeat purchases, content generation and visualizing revenue with a marketing funnel.
- GrowthLoop’s AI-powered audience segmentation and discovery tool will be available as a Snowflake Native App in the Snowflake AI Data Cloud. Marketers can segment and activate customer data directly in Snowflake, assisted by a generative AI engine that runs locally alongside their data.
- Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments. It gives access to standardized measurement across retail media networks to assess the performance of campaigns in real-time and, within the same program, adjust investment allocations based on ROI outcomes, and see resulting revenue predictions.
- Fast Simon’s Personalization AI Embeddings codifies the shopper’s journey by creating vectors that feed Fast Simon’s AI model. Using these vectors, the AI model predicts what the shopper is looking for to deliver more relevant product recommendations, personalized search results and personalized collections.
- Contentsquare’s Experience Intelligence platform connects four typically siloed analytics domains Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA), and Voice of Customer (VoC). It has also added native, AI-powered VOC to collect and validate feedback with replay sessions, quantify issues and prioritize improvements.
- MNTN’s MNTN Matched is a keyword-based audience builder for CTV. It also includes GenAI features that create marketing profiles for a business, including suggested MNTN Matched keywords.
- Jacquard is a brand messaging solution. It lets brands input their tone of voice and specific creative brief requirements and generate messaging to reflect customer preference by using proprietary AI tooling alongside its computational linguist team.
- Semalt’s AutoSEO AI is designed to enhance Google rankings and increase website traffic. It offers a suite of SEO services, including SEO Optimization and the ability to research and integrate high-performing, traffic-generating keywords.
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About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
