Co-founder of Harper Scott McNichol
A Manchester digital marketing firm is experiencing a period of significant growth as it continues to see a huge demand for lead generation services just a few months after launch.
Harper has amassed more than 20 clients since its creation as a tech start-up less than a year ago.
The company has experienced steady growth, consistently adding new clients each month while doubling its turnover.
Co-founder of Harper, Scott McNicol, shared his thoughts on the company’s success: “We’re pleased and proud that our hard work is paying off and that Harper is achieving such great wins.
Advertisement
“The key to our long-term success has always been about maintaining the right mindset no matter what.
“There have been a lot of early mornings and late nights, which can take its toll being a parent as well. But I’m confident we’re building something special here.
“Every month brings something new, but remaining stable and focused through the highs and lows is what leads to real progress. We know that our product is unbelievably good, which is what gives us confidence.”
The firm, which is looking to bolster its team in the coming weeks and months, recently consolidated its winning streak by acquiring clients on three continents only months after their launch.
The new clients based in Europe, North America, and Australia are from the world of finance, real estate, and the arts.
According to Scott, the company’s burgeoning number of clients and continental expansion is thanks to Harper’s innovative combination of human expertise and AI efficiency, which is what makes the firm so attractive to potential clients.
“Combining the best of what human creativity and innovation can offer with our thriving AI technology has played a major role in our success. People don’t just want AI, they want real people as well, and that’s what we give them – tech with a personal touch” he added.
“We strive to ensure that businesses prosper by connecting them with the right clients who are actively seeking real, measurable outcomes.
“By connecting companies with clients who share their visions and needs, we empower them to achieve real impact in their respective markets and secure meaningful outcomes for both sides.”
Over recent months AI has become a revolutionary tool in the digital marketing sector, with its data collection, analysis, and language processing capabilities enabling creators to gain valuable insight into customer behaviours, often in the blink of an eye.
Scott says that human-generated content still has an instrumental role to play, however, with the depth and creativity that brings a more genuine and relatable experience for clients and the everyday audience.
“Our ability to maximise the potential of both the human and the digital in a sector flooded with constant change is what will continue to drive our success,” Scott added.
“Looking to the future our goal remains the same: to continue challenging established boundaries and delivering exceptional results that pave the way for our clients to thrive.
“I’m looking forward to seeing what Harper can do in five years from now. It’s incredibly exciting.”
Advertisement
