The multi-faceted advertising and marketing teams at Advance Media New York, parent company of Syracuse.com, will offer marketing and advertising news, industry insights, tips, trends and more in a newsletter “The Agency Edge.” Created for those who are passionate about advertising and marketing, this monthly newsletter presents cutting edge industry analysis and topics in a fun and entertaining package.
“At Advance Media New York, we’re honored to be surrounded by a collection of very knowledgeable advertising and marketing professionals from a variety of background and specialty areas,” said Lindsay Marlenga, Senior Director of Marketing at Advance Media New York. “Through The Agency Edge, we wanted to bring this wealth of knowledge to our clients and local business thought-leaders.”
In a recent interview, Marlenga explained more about what readers can expect from this insightful look into the world of marketing and advertising. Following is a Q&A about “The Agency Edge.”
Why was the newsletter created?
“At Advance Media New York, we have brilliant advertising and marketing minds. We come from multiple disciplines (strategy, digital operations, account management, creative, content) that help inform our clients about different approaches and stretch us all to learn new things and stay on top of the latest trends. We wanted to share this wealth of knowledge with our advertising clients and others in our local business community.”
Who is the newsletter for?
“The newsletter is for business, marketing and advertising professionals looking to stay on top of the latest trends, technologies and strategies to help their businesses and their clients succeed in the rapidly changing business, technology and media spaces. Whether you’re a marketing manager with years of experience or an entry-level graphic designer getting a feel for your style, ‘The Agency Edge’ will keep you up to date on industry news, entertain some interesting takes, or give you some information to drop during that next big presentation. It’s a must monthly read for you.”
What’s in it?
“Fresh takes on industry news, best practices regarding the latest technology and media techniques, case studies from successful campaigns, behind-the-scenes looks at our award-winning creative team’s latest projects, our team positively impacting our local community and a curated list of industry news that our marketing professionals are reading this month.”
How is it different from other industry newsletters?
“While ‘The Agency Edge’ contains national media, marketing and advertising trends, our newsletter localizes this information. Our talented strategist carefully curates the content to offer perspectives and make it relevant to our local market and the challenges and business categories that matter most to our clients. We also feature locally executed creative for area businesses that serve our community, showcasing the great work happening here.”
What do they get out of this newsletter?
“Subscribers can anticipate expert advice, practical strategies, and invaluable insights to stay ahead of the marketing curve. ‘The Agency Edge’ will highlight our latest creative work, highlight employee community involvement and share curated industry news and insights. The newsletter’s goal is to be a valuable resource for our business community – one they look forward to every month, while providing usable insights they can bring to meetings to keep themselves on the forefront. In short, we’re offering news and views to use in your next marketing and advertising campaigns.”
When will it pub?
“The Agency Edge” will publish every month.
The newsletter is just one of many insightful products from Syracuse.com, which also offers newsletters that covers everything from SU Sports and politics to Buffalo Bills and dining.
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