(Representative Image; Credit- iStock)
“/>(Representative Image; Credit- iStock)Adobe today released Digital Trends 2024 Asia Pacific and Japan (APJ) report indicating how Indian brands are embracing the generative AI deployment. Brands across the Asia Pacific and Japan region are set to make major near-term organisational changes to scale up adoption, revealing a dynamic shift in the region’s digital landscape.
As per the findings of the report, Indian brands are leading the charge, showcasing their exceptional data capabilities and unwavering commitment to governance frameworks. These strengths are driving their prominent position in the adoption of generative AI, setting them apart as pioneers in technological innovation. The report also highlights India’s role in shaping the future of AI, emphasising their influence in advancing industry standards and ensuring ethical use of emerging technologies.
According to executives among Indian brands, 52 per cent leverage data and algorithms to deliver personalised website experiences, the highest in the region. Additionally, 38 per cent employ generative AI to craft customised emails, messages, and other content, further demonstrating their leadership.
Stage of generative AI adoption within the organisation according to senior executives
(evaluation vs implementation of full or initial solutions/pilots)
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