Adjust, a leading measurement and analytics company, recently concluded its very first conference for app marketers in India. Part of a global event series, the Adjust Ignite Bengaluru 2024, the event brought together industry experts and thought leaders from across the mobile app marketing landscape, creating a platform for the exchange of innovative ideas and strategies for marketing measurement in a privacy-first world.
“The increasing adoption of smartphones and digital services in India presents a unique opportunity for Adjust to help brands optimize their mobile marketing efforts, said Simon Dussart, CEO of Adjust. “India’s tech-savvy population and vibrant startup ecosystem makes it a vital ground for innovation and growth.”
Set against the vibrant backdrop of Bengaluru’s dynamic tech ecosystem, Adjust Ignite Bengaluru 2024 welcomed attendees from all over India and across the region to engage in various panel discussions and workshops led by top brands and marketing experts. These sessions covered a wide range of topics, including best practices for leveraging Google’s Privacy Sandbox, Apple’s SKAdNetwork (SKAN) 4.0, privacy framework, adapting to evolving user behavior, and harnessing AI-driven measurement and analytics among many others.
During the event, Dussart shared insights that the mobile app industry has been experiencing both recovery and growth with significant revenue growth and future potential, highlighted by a forecasted $288 billion global consumer spend by decade’s end.
Additionally, Adjust also introduced advanced, privacy-compliant tools leveraging AI to optimize campaigns and budget allocation, empowering marketers with real-time insights and strategic decision-making capabilities.
Gathering the industry leaders in marketing in the region
Prominent brands such as Aisle, Gameberry Labs, Gameskraft, Games2Win, Jungle Games, Lumina Fund, Moneyview, MPL, Niyo, NoBroker, OneScore, QX Lab AI, ShareChat led panel discussions on emerging trends, providing valuable insights for attendees and discuss the latest innovations and best practices in the mobile marketing industry.
Commenting on the success of the event, participating brands have shared positive sentiment on how these discussions are helping further shape the future direction of mobile marketing in India and the rest of the region.
“Adjust Ignite was exceptionally insightful and provided valuable information on User Acquisition, Privacy and transformation of the ever evolving app business. I truly appreciate the effort put into organizing such an informative session. Looking forward to the next one,” said Keshav Sunder, Cofounder & CTO at All Star Games (Deftouch).
Chandni Gaglani, Business Head at Aisle added, “The Adjust Ignite Bengaluru ’24 was a wonderful event with its diverse range of topics and speakers. My favourite was the interactive panel discussion, each session provided actionable insights and fostered meaningful discussions. An exceptional event that delivered both inspiration and practical knowledge.
Remarks from Ishaan Humble, Head of Growth at OneScore, also reflected the same, adding that the “Adjust Ignite was an incredible experience, offering deep insights into app marketing strategies and best practices across various sectors. I gained valuable and actionable knowledge that I can integrate into my practice. It was an enriching opportunity to learn and network with industry experts.
Reflecting on the event’s success, Dussart, stated, “The incredible turnout and participation at Adjust Ignite Bengaluru highlights the growing significance of mobile marketing in India. Exchanging ideas with our clients and partners spurs innovation and is critical to navigating the ever-evolving digital landscape and seeing profitable growth.”
