Lead generation is the lifeblood of businesses. They risk stagnation and declining revenues without a steady flow of qualifying leads. As the most used search engine in the world, Google is a gateway for consumers to discover businesses’ products and services, and improved ranking on Google’s business profile in search results has a significant impact on the click-through rate (CTR). Studies show that ranking first generates a typical CTR of 39.8%. This figure is more than double the CTR for the second position—lying at 18.7%—and nearly quadruple the CTR for the third position, which generates 10.2%. A business’ ultimate goal is to secure the top three ranks.
Generating leads through digital channels is usually more cost-effective for small businesses than traditional advertising. Major platforms typically offer visibility but a premium. Their cost-per-click (CPC) has risen over the years, making paid advertising an unsustainable option for many small businesses.
Large corporations with extensive budgets dominate the landscape, investing millions in paid ads and comprehensive SEO strategies. These give them an advantage in reaching top spots on search engine results pages (SERPs). Small businesses, with their limited resources, struggle to compete for visibility.
Take the plight of small law firms, for instance. A personal injury lawyer in a local area may struggle to compete with big players spending hundreds of thousands—if not millions—on paid ads, occupying prime real estate on Google’s search results. For instance, the top-of-page bid on Google Ads for the keyword ‘personal injury law firm’ ranges from $600 to $1000. Smaller firms simply lack the resources to compete in this space.
12AM addresses such challenges with its innovative AI-powered tool ‘Nova,’ which helps small businesses rank faster on Google and connect with their ideal audience without relying on costly paid advertisements. The Dallas-based company is a strategy-driven, full-service creative agency known for its data-driven methodology and expertise in creating custom strategies for clients. Its commitment to data reflects the background of its founder and CEO, Robert Portillo, who incorporates an engineering perspective into the agency’s operations.
“Our goal is to level the playing field for small businesses. We want to help them dominate their local markets through optimized Google Business Profiles and tailored SEO strategies, so they can have the visibility they need to thrive,” Portillo explains. Nova helps to accelerate the process of ranking small businesses on Google by enhancing their Google Business Profiles.
It stands out for integrating the efficiency of AI with the precision of human consultation. AI handles the heavy lifting—analyzing competitors, identifying ideal keywords, and generating strategic recommendations. Meanwhile, 12AM’s experts validate and refine these insights to ensure authenticity and alignment with business goals. With this hybrid approach, the agency avoids the pitfalls of inauthentic content. It also demonstrates 12AM’s commitment to understanding clients’ goals and their need for accurate, efficient, and meaningful content.
Nova may produce quick results, which makes it appealing. Small businesses may achieve measurable improvements in visibility within a short time frame, enhancing their ability to connect with local audiences and generate leads. In addition, the tool employs white-hat SEO tactics. White-hat SEO involves ethical strategies like creating high-quality content, optimizing website structure, and earning backlinks through genuine relationships. This means 12AM’s clients may benefit from improved visibility and sustained ranking positions, translating to higher organic traffic and lead generation.
Christopher Lee, a partner at 12AM, shares the motivation behind the tool: “The market set the tone. Digital methods became the primary focus for marketing efforts, and we knew we needed to master this shift if we wanted to fulfill our mission of helping small businesses stay competitive in the landscape.” Nova, therefore, reflects the company’s belief that small businesses deserve to be discovered by their ideal audience.
Since its establishment, 12AM has helped hundreds of businesses enhance their online visibility through strategies rooted in Google Ads, Amazon optimization, and SEO management. The company’s team, composed of experts in SEO, content creation, and digital marketing, ensures that clients receive specialized attention tailored to their industries and target demographics.
The marketing agency further distinguishes itself with its commitment to diversity, which allows it to create authentic campaigns that resonate with multicultural audiences. It also values transparency, ensuring its clients are always informed about the feasibility of their marketing ambitions or recalibrating strategies based on market realities.
It’s worth noting that 12AM offers companies an opportunity to partner through white-label solutions, enabling them to integrate cutting-edge SEO and lead-generation tools into their own service offerings. If interested in partnering with 12AM as an affiliate partner, reseller, or general collaborator to enhance portfolios and provide greater value to clients without investing in proprietary tool development, click here for more information.
12AM remains dedicated to seeing its clients thrive. Portillo remarks, “We find fulfillment in helping small businesses thrive. Our goal has always been to play a part in amplifying their voices, connecting them with their audiences, and ensuring their growth. When our clients succeed, we succeed alongside them.”
