© Gizmodo.com
Trying something, only to end up indifferent doesn’t mean you’ve wasted money. If you’ve experienced the same with this SEO tool, perhaps it’s time to look for an SE Ranking alternative.
SE Ranking has a free trial that lets you test it for 14 days without a credit card and switch to an appropriate alternative right away if you’re unimpressed. While we deem this SEO tool extraordinary, we must admit that some downsides deter newcomers.
Its customer support is subpar and the new price increase might not suit everyone. Moreover, SE Ranking’s keyword and backlink databases aren’t as robust as, let’s say, Semrush’s. These are our findings but again, you’ll have your own reasons.
Whatever they might be, you’re here with one goal; to find a proper SE Ranking alternative. Don’t fret – we have 6 of them on the repertoire, some of which surpass SE Ranking’s abilities.
Top 6 SE Ranking Alternatives and Competitors to Consider in 2024
Our team of SEO experts has gathered with a common goal; to aid your goals and promote the best SEO tools for that. We’ve done this through extensive testing, allowing us to advise the top 6 alternatives to SE Ranking based on our first-hand experiences with each.
In short, they include:
- Semrush
- Ahrefs
- Moz Pro
- Mangools
- SpyFu
- Ubersuggest
Looking for more info on each pick? Scroll just a speck more and find out!
1. Semrush
© Semrush
Pros
- Link-building tool
- Organic traffic research
- Plenty of advertising tools
- Content marketing
- Keyword magic tool
Cons
- Pricey for many users
- Average customer support
Semrush is a tried-and-tested SEO tool that surpasses SE Ranking in many ways. For one, its backlink database is enormous and is way more impressive than that of SE Ranking. As the #1 alternative to SE Ranking, Semrush is also better for link-building; very important.
Its dedicated Link-Building tool helps you find prospects and contact them directly to request a backlink. Furthermore, Semrush includes the Keyword Magic Tool, which helps you find high-potential keywords and even long-tail keywords for more specific terms.
We love that Semrush includes Organic Research, telling you more about your organic traffic and visiting trends. To that, we’ll add an in-depth PPC analysis, which is aided by PLA research and other tools to aid your marketing campaigns for better earnings.
In the review of Semrush, our team praised its content marketing tools. SE Ranking has them too but Semrush is advantageous, with Topic Research, SEO Content Template, and an SEO Writing Assistant, all of which tremendously impact your content quality and variety.
Semrush also offers local SEO tools, plus technical SEO features to examine all your website-related errors. One downside is Semrush’s expensive price, which is higher than that of SE Ranking. However, there’s a great Semrush coupon on our site for 17% savings.
You can get it for as low as $117.3/mo and enjoy pretty much all of its flagship features. Semrush’s 14-day free trial is also there, plus, you have 7 days to get a refund if you and Semrush haven’t clicked. The button below is your chance to try Semrush – seize it!
See Price At Semrush
2. Ahrefs
© Ahrefs
Pros
- Accurate backlink data
- Thousands of keyword suggestions
- Useful for AI-assisted content creation
- Fast and thorough site crawls
- 14+ free SEO tools
Cons
- Very expensive
- No free trial
For many, Ahrefs is a key player in the SEO industry. After comparing Ahrefs to Semrush, we realized that the latter is better. However, Ahrefs is no slouch and offers a larger backlink database than SE Ranking, making it a great alternative in 2024.
By extension, it’s superior for link building and link research.
We appreciate Ahrefs interface, which, while a bit dated, provides plentiful data. You’ll get countless keyword suggestions from Keyword Explorer and discover their difficulty scores, advertising history, and more. Another feature we like is Site Audit, a bit of technical SEO.
Ahrefs detects stubborn and hidden errors on your site that harm your ranking. The Site Explorer tool finds your competitors’ backlinks and lets you find “gaps” that you can fill by obtaining more backlinks or ranking for specific keywords. There’s Rank Tracker, as well.
It’s incredibly accurate and up to date, albeit, with weekly, instead of daily updates like in SE Ranking. One thing to note is that this SE Ranking alternative also supports content marketing, with the Content Explorer tool for link-building and content ideas.
More expensive plans yield better features. For example, the Standard plan includes keyword clustering, AI keyword suggestions, and an AI content helper, which further optimizes your pages and ensures they meet the highest quality standards. Price-wise, it’s… well, pricey.
Ahrefs has four plans to pick from, alas, all are expensive and start at $108/mo. The best experience is in the Standard plan at $208/mo, which is way costlier than SE Ranking or even Semrush. Much to people’s dismay, Ahrefs also doesn’t include a free trial; a big deal.
3. Moz Pro
© Moz.com
Pros
- Pinpoint-precise keyword tracking
- Keyword search intent metric
- Daily rank-tracking updates
- Flexible pricing with lots of plans
- 30-day free trial for newcomers
Cons
- No content marketing tools
- The cheapest plan lacks in features
So, Moz Pro is an ideal SE Ranking competitor in 2024 that won’t charge you a lot.
Is it better? No.
However, the good news is that you can pay around $39/mo for the cheapest plan and enjoy a roster of premium SEO features. Sure, the experience will be basic.
But on the flip side, Moz Pro is capable of keyword research, site audits, on-page SEO, and backlink research. Moz Pro’s weakness is competitor research, where SE Ranking does a better job. Its strength is the lack of crippling limitations in terms of search queries.
For example, you can track 1,500 keywords in the Medium plan and crawl up to 5M pages in the most expensive plan. As stated in our Moz review, the tool is a fast website crawler, letting you discover plaguing errors and markups that harm your ranking.
Moz Pro is an SE Ranking alternative with a phenomenal browser extension. You’ve heard of it – MozBar. It’s perfect for obtaining crucial information about each website you visit. If that’s insufficient, you can enjoy its Domain Analysis too which spews more data.
Discovering organic traffic, authority score, keyword search intent, and plenty more information is easier than ever. Moz Pro has a huge advantage over SE Ranking in terms of a free trial. You get a 30-day one, which allows you to test it to your heart’s content.
Moz Pro requires a credit card but you’re reminded to cancel the trial beforehand. We suggest its Medium plan for the best experience but bear in mind that it’s not cheap and costs $143/mo. If that’s a lot, start with the Standard plan at $79/mo – it should suffice.
4. Mangools
© Mangools.com
Pros
- Starts at only $29.90/mo
- Very intuitive SEO tools
- KWFinder makes keyword analysis simple
- LinkMiner for backlink research
Cons
- No site audits
- It lacks AI-driven tools
Ahrefs and Moz Pro aren’t better than SE Ranking, so they’re not ideal alternatives. Neither is Mangools BUT it’s way more affordable, at only $29.90/mo for the Basic plan. Basic it is, as you’re getting five tools at your disposal, neither of which is groundbreaking.
The KWFinder tool is perhaps the most renowned for its keyword research abilities. You’ll get suggestions, difficulty scores, and ranking keywords for each domain. Mangools comes with LinkMiner, which discovers your and your competitor’s backlinks, aiding link-building.
Granted, link-building tools aren’t here but you can check our favorite link-building SEO tools if that’s your focus. Mangools offers SERPWatcher, which tracks your keyword rankings and churns out updates daily, along with data like keyword ranking distribution and top/worst performers.
Another tool you’ll find SERPChecker, great for performing a comprehensive SERP analysis of the market. Finally, there’s SiteProfiler, which is your domain overview. Here, Mangools drives you through the wall of basic site information in an easy-to-comprehend manner.
Mangools is inferior to SE Ranking in pretty much all aspects. It lacks local SEO tools, content marketing, site audits, backlink audits, and on-page technicalities. Mangools is for those who want to save as much as possible and don’t expect A+ performance and features.
You can start with Mangools at under thirty quids but the Premium plan is the best price-to-performance ratio at $44.90/mo. The Agency plan is a nice one but at $89.90/mo, getting SE Ranking’s Pro plan is a better proposition. In the end, it’s your choice to make.
5. SpyFu
© SpyFu
Pros
- Historical data of 15+ years
- Google Ads Advisor/Templates
- Affordable for most users ($39/mo)
- Lots of competitor analysis tools
Cons
- RivalFlow AI is paid additionally
- No technical SEO tools
SpyFu is the master of competitor analysis. Wanna spy on your fierce competition? Perhaps you can benefit from countless information about their ad strategies, PPC research, and historical data of 15+ years. SpyFu gives SE Ranking a run for its money.
If you opt for this alternative to SE Ranking, expect to pay less; around $39/mo for the Basic plan. However, upping it to the Professional plan at $58/mo gives you everything the tool has to offer and plunges you into the world of competitor research in minutes.
SpyFu offers vast abilities for keyword research, backlink overview, and rank-tracking. SpyFu relies on weekly rank-tracking updates, failing in this regard compared to SE Ranking. On the flip side, the SpyFu is easy to use and offers an intuitive interface suitable for beginners.
After testing it, we discovered two unique features; Google Ads Advisor and Google Ads Templates. These two can be used to set up your ad campaign on Google using ready-made templates to speed up the monetization process. SpyFu has two AI tools that we also like.
In particular, there’s RivalFlow AI, which informs you when your competitor overtakes you and for which keywords. You can then react swiftly and make up for the lost ranking accordingly. Unfortunately, RivalFlow AI is a paid addition and not a cheap one.
SpyFu isn’t better than SE Ranking overall, though. It lacks site audit functions and possesses a smaller keyword and backlink database. With almost no content marketing and no ability to pay more for it, SpyFu’s limitations can be an unskippable obstacle for some.
6. Ubersuggest
© Ubersuggest
Pros
- AI content generation
- Impressive link-building prowess
- Organic/paid traffic research
- Lifetime plans
Cons
- Quite limited free plan
- Only up to 300 trackable keywords
- The cheapest plan limits you to a single domain
Ubersuggest is our last pick on the list of great SE Ranking alternatives in 2024. This competitor is by no means better but Neil Patel hand-crafted its magnum opus with clever inventions in mind. It’s advertised as a free SEO tool for keyword research; a pretty good one at that.
However, if you pay for it, you can unblock a heap of other features. There’s historical keyword data, more keyword ideas, content ideas, and more. Not to mention Neil Patel’s AI content generation, which speeds things up and amplifies your website quality.
Keywords aren’t the spotlight here. Ubersuggest uses detailed site audits to cleverly dig out various issues. We’re also fond of its rank-tracking, which explicitly informs you of your keyword ranking progress. There’s backlink research too, so all the basics are covered.
Like Semrush, Ubersuggest will display traffic estimates for both organic and paid traffic. It also includes the so-called Labs features, one of which is a Keyword Generator that advises keywords worth targeting based on your competitors. Now, is it better than SE Ranking?
It’s not but we won’t lie; Ubersuggest includes some crafty tools to improve SEO rankings and see yourself at the top of SERPs. Ubersuggest lacks the generosity of SE Ranking, so don’t expect thousands of crawled pages or tracked keywords each week or month.
Ubersuggest offers some of the most flexible prices we’ve seen. Its Lifetime plans are especially sweet because you’re paying once and using the service until you or it dies. Before that, you can test it for free, thread the playing field, and see if you stumble.
Are There Free SE Ranking Alternatives?
Yes – all of the mentioned SE Ranking alternatives can be used for free.
However, their free plans can’t properly replace SE Ranking because of their limited capabilities. Semrush, for example, limits you to a few keyword research queries a day and doesn’t let you use any of the content marketing or local SEO tools.
Try Semrush risk-free
Ahrefs has a handful of free SEO tools but they’re a far cry from the paid ones. If you’re unimpressed with SE Ranking, the last thing you want is to settle for a free option. They’re great for getting the overall “feeling” of the service and deciding on the next step.
The next step should be to pay for one and extract the most out of it.
SE Ranking Alternatives: The Final Verdict
Speaking of extracting the most, it’s clear which option lets you do that. Semrush, in all of its glory, is a superior competitor to SE Ranking. It costs more but offers more; it’s simple math. Ahrefs is better in some people’s eyes but our experts think that SE Ranking holds its own.
We then have Moz Pro, which lets you get it at a way lower price and get what we call a “Free+” experience; that changes when you pay a lot more. Mangools, SpyFu, and Ubersuggest are respectable in their own rights and all three are chapter than SE Ranking.
However, they’re vastly inferior and won’t match the quality you’re getting from the service you’re obviously not fond of. But who are we to discuss this with you – don’t like it, don’t use it! Perhaps our SE Ranking review will change your mind and make you give it another shot.
If not, you at least know what are the top SE Ranking alternatives in 2024.
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